Halloween Sale is one of the biggest online sale days besides Valentine’s Day and Christmas. If you are wondering how to prepare and launch campaigns to boost Halloween sales, you could follow our step-by-step guide to start planning your sales season.
Halloween Sale Preparation
Set Up Your Target
The most important step in planning a successful Halloween sales season is deciding on your goals, budget, and timing.
Which goals do you have for the upcoming Halloween sale season? Do you want to attract more customers to your online store or improve sales? Make sure to identify the most important targets you want to concentrate on and set different objectives for each of them.
What is your expected spending budget for the Halloween sale season? Set a willing budget for marketing strategies that will help you keep an eye on your spending and evaluate the success of your sales.
Additionally, keep in mind when it would be best to start your campaign. When will the Halloween campaign begin and end? Let’s choose the period based on your target market, product category, and competitors.
We encourage you to keep in mind that having a backup plan is a must during busy shopping seasons like Halloween. Before any regular or unexpected situations, such as weather changes, holidays, or supply chain issues, that can have an impact on your campaign, you should make preparations.
Set Up Your Plan
Before you start to plan your promotional campaigns, you need to check the quality and quantity of your inventory. You need to estimate the number of items that you are willing to discount for sales.
For getting the best result in sales, optimizing and improving your products is important. You can change products’ designs or add some bonus things to engage with the Halloween season.
No one doesn’t love sales, especially in this inflationary time. People will consider price before making a purchasing decision. Items that buyers feel have more benefits will be more likely to be purchased.
Let’s calculate the cost and target profit carefully before you decide the amount of your discount for each type of product. In case you don’t want to discount the products, you can offer customers some free shipping codes with limited or additional restrictions on the orders.
Next, you need to ensure the operations of shipping and customer service are running smoothly during the Halloween sale season.
Optimizing Your Shopify Online Store
After making sure the preparation has been completed. Now, we will go to the next step – optimize Shopify’s online store. A lot of people nowadays choose mobile devices as their common way to shop online. That’s why you have to ensure your online store has a user-friendly experience on both desktop and mobile devices.
Bring Halloween's Spooky Feel To Your Online Store
By decorating your Shopify online store with attractive themes, banners, and photos, you are successful in impressing customers. Additionally, you can also change the signature Halloween fonts to highlight your sale promotions on banners or product badges.
There are multiple themes in Shopify’s stock; just choose Halloween themes. On the other hand, you can change the fonts and colors of your current theme to give it Halloween vibes.
Pick the main colors that you want to put in your online store. There are lots of dark and orange shades available for you to choose from, such as black, charcoal, chocolate, pumpkin, tangerine, coral, etc. To create contrast and interest, you can also add accents in a variety of colors, such as purple, green, yellow, or white.
Another tip to highlight your product promotion in the Shopify store is to add product badges. Product badges are also known as product labels or product stickers. We suggest that you try the ShineTrust app, an easy and simple app to use to add product badges to your Shopify online store.
You can apply a product badge by choosing pre-designed labels, customizing some text with multiple shape badges, or uploading your own unique design labels. For example, you can add a product badge with the text “20% Off” and change the color of the design to orange and black.
Besides product badges, you can add a countdown timer to run a Halloween flash sale and highlight it on the homepage. Flash sales are a great way to boost sales by making people feel rushed and shopping in a limited amount of time. With ShineTrust support, you can also add a custom countdown timer quickly after a few steps.
Refer to how to add a product badge and countdown timer with the ShineTrust app.
Optimizing The Website Loading Speed
When the Halloween sale season starts, there might be a large amount of traffic that will drive into your online store. You need to optimize the website’s loading speed because customers don’t want to wait while they are shopping.
Additionally, the page loading speed also affects the purchase decisions of customers. If the page loading time is too slow, they might suspect your online store is scamming.
You need to focus on picture optimization, especially for product photos, to reduce website loading time. The following are a few points you should pay attention to and double-check when optimizing photos for Halloween:
- Add a suitable image format for your needs. You can select from a variety of formats, including JPEG, PNG, GIF, and WEBP.
- Size up the images. Make sure your website’s page layout and your graphics are exactly in line.
- Compression can help reduce image file size while maintaining image quality and speeding up page loads.
- Improve the captions and Alt text. These descriptive elements help increase awareness and support your online store’s SEO.
You can try PageSpeed Insights, developed by Google, as a free tool to estimate your page’s loading speed.
Share Halloween Sale Campaign On Social Media
Social media channels like Facebook, Instagram, TikTok, etc. are common platforms with huge numbers of people from all over the world. These are rich platforms for you to promote your business and drive more traffic to your online store during the Halloween sales season.
You can share your promotion information on social media channels and via email to notify the audience about your sales campaign. You can also organize giveaways and contests to encourage customers to join in. Make it as catchy, fun, and innovative as possible.
In Conclusion
Halloween is a big season that can help you boost sales and is also a chance for you to try and test your strategies before coming to the biggest sales of the year – the Christmas Season. We hope that our step-by-step guide can help you have a successful Halloween sale season!
