Whether you’re a new online store or a seasoned eCommerce entrepreneur, maximising sales and enhancing the user experience are vital to your business’s success. With the holiday season in full swing, it’s the perfect time to explore strategies that can help you stand out in the market. One such strategy that has proven to be effective is the implementation of a Sticky Add to Cart feature on your Shopify store.
In this article, we will delve into the benefits of this feature and how it can elevate your conversion rates and elevate your business during this Christmas season and beyond.
5 Reasons Why You Should Add A Sticky Add-To-Cart To Your Shopify Store
Improved User Experience with a Sticky Add-To-Cart
Take a moment to consider this: You constantly have your shopping cart with you when you visit a physical store. Every time you find something you want to buy, you don’t go back to the front of the store and leave an item at the register. In a similar vein, you should always be aware of “what’s in your cart.” This also applies to internet shopping.
A user may decide to give up shopping altogether if there is even the slightest hiccup or interruption. This includes having to open a new tab in order to view product details or add items to your virtual shopping basket. To view everything in your shopping cart, you may alternatively click over to a new page.
On the other hand, an easy-to-use add-to-cart simplifies the shopping and checkout processes.
The CTA Is Always Present with a Sticky Add-To-Cart
Naturally, the goal of any eCommerce website is to make sales through the platform. A clear “call to action,” or CTA, is necessary for this to happen. CTAs are often shown as “add to cart” or “shop now” buttons on websites. On the other hand, a sticky add-to-cart functions similarly to another call to action (CTA) in that it serves as a continual reminder to the customer to make a purchase as well as an actual additional option to do so.
In contrast to an excessive number of CTA buttons, which frequently resemble clickbait, sticky add-to-carts are understated. They support the client when necessary, but they don’t make tacky or annoying demands on purchases.
They Reduce Cart Abandonment Rates and Boost Conversions
Sticky add-to-carts encourage smooth and simpler shopping, so fewer customers are likely to churn and abandon their carts. Conversely, fewer abandoned carts equals more conversions. This is wonderful news for sales and your bottom line, in addition to your head of Ecommerce.
Increased Sales with a Sticky Add-To-Cart
This explanation is rather simple: sales are increasing because fewer customers are leaving their carts and because conversion rates are greater. It’s just elementary math.
Nevertheless, the impact of a better customer experience needs to be factored into this computation. Better customer satisfaction results from better customer experiences and happier customers are frequently more devoted (have a greater customer lifetime value). Consequently, sales increase steadily—especially over time.
Revenue Is Increased by a Sticky Add-To-Cart
Now that all these advantages are put together? increased profits for both your eCommerce company and yourself. (We just said how delighted your Head of Ecomm would be with a sticky add-to-cart, but your CFO would be even happier.)
Experience the ShineTrust Advantage
When it comes to implementing a Sticky Add to Cart feature on your Shopify store, partnering with a trusted and reliable provider is crucial. ShineTrust, an eCommerce solution company, offers a seamless integration that effortlessly adds this feature to your Shopify site.
With ShineTrust, you can benefit from:
Reliability
ShineTrust guarantees a robust and secure integration, ensuring that your Sticky Add to Cart feature functions seamlessly, even during high-traffic periods.
Customization Options
Recognizing that every business is unique, ShineTrust provides customizable design options for your Sticky Add to Cart button. You can match it harmoniously with your brand’s aesthetics, maintaining a consistent visual identity.
Flexibility
ShineTrust’s integration is compatible with various Shopify themes, allowing you to implement the Sticky Add to Cart feature without the need for significant code modifications. This ensures a hassle-free adoption process, saving you time and effort.
Customer Support
ShineTrust is committed to providing exceptional customer support at every step of the integration process. Their dedicated team is readily available to address any queries or concerns, ensuring a smooth experience with their product.
Conclusion
With the holiday season fast approaching, it’s essential to leverage every opportunity to enhance your eCommerce store’s performance. Implementing a Sticky Add to Cart feature on your Shopify site boosts conversions and offers an enhanced user experience. By partnering with ShineTrust, you can confidently integrate this feature into your online store and unlock its full potential. Embrace this unique selling point and watch as your sales soar, both during Christmas and throughout the year.
