Halloween dropshipping costumes and decorations are the best-selling items for every Halloween season. However, if you are not selling costumes and decorations, what should you do to adapt your Shopify shop?
Halloween Dropshipping Shopping Trends
According to NRF’s 2022 Halloween Spending Survey, 69% of Americans planned to celebrate Halloween, with a total expected spending of $10.6 billion in 2022. Most items consumers have shopped for on Halloween 2022 are candies, decorations, costumes, and greeting cards.
However, economic inflation is still impacting people’s spending this year all over the world. Consumers will spend less money on costumes, and decorations. They will consider more before deciding to buy something. Most of them can compare prices carefully or reuse last year’s costumes and decorations.
At this time, you need to focus on offering unique Halloween dropshipping products in categories that consumers are most willing to buy. At the same time, you can launch some attractive promotional discounts or free shipping discounts.
Halloween Dropshipping Product Ideas In 2023
Not all of the businesses are selling Halloween costumes and decorations. Here are some of our suggestions for you to combine with your products to create trendy items on Halloween 2023.
Pink Halloween
Following the trend of the newly released Barbie movie, products with the movie’s signature pink color have become more popular than ever. Halloween 2023 is likely to be pink and cute with the viral hashtags #pinkoween and #girlyhalloween on social media channels, for example, TikTok, and Instagram.
You can use a combination of hot pink and other colors like white and black, for your products.
Halloween DIY Set
In this time of inflation, most people prefer to reuse or DIY their old items to cut the cost of Halloween. Selling some Halloween DIY sets is a great idea at this time.
For example, as “Trick or Treat” is a tradition of Halloween, handing out candy is the top activity for people who plan to celebrate, you can sell a DIY set for children to make their Halloween baskets.
Besides Halloween baskets, you can sell DIY sets for ornaments, accessories, and other decorative items.
Cover Your Products With Enigmatic Halloween Colors
Choose the main colors you want to use in your products. You have a variety of dark and orange shades to select from, including black, charcoal, chocolate, pumpkin, tangerine, coral, etc. Additionally, you can add accents in various shades like purple, green, yellow, or white to add contrast and interest.
Change Your Online Shop Into Halloween Mood
After preparing Halloween dropshipping products, you now need to optimize your Shopify online shop. In case, your products aren’t engaged with the Halloween season, you can still optimize your store by using these suggestions.
Add Halloween Vibes to Your Online Store
Firstly, you can select to change your current theme into a Halloween theme on the Shopify theme store. On the other hand, you can replace your current theme colors with Halloween colors.
Then, to make your online shop more attractive to customers at first sight when they visit the website, you need to set up banners on the homepage. On the banners, you should add a catchy slogan or a great deal to notify you about your promotion.
Halloween is a special occasion on which you need to use significant fonts that can affect the mood, style, and appeal of your online shop. Remember to choose fonts that need to be matched with your theme and brand to get the audience’s attention and clicks.
Next, add some Halloween product badges to your products to highlight them. Product Labels – ShineTrust is a good third-party option that you can easily use to add product badges to your Shopify shop. You can flexibly choose pre-designed, text, or upload your own product badges with this app.
A countdown timer can be used in addition to product badges to run a Halloween flash sale and advertise it on the site. By making customers feel rushed for time and encouraging them to make purchases, flash sales are an excellent way to increase sales. You can quickly add a personalized countdown timer with Product Labels – ShineTrust by following a few simple steps.
See how to add the product badge and countdown timer with ShineTrust.
Optimizing The Images
Besides preparing the Halloween theme, you need to focus on optimizing images, especially product images. Here are some points that you need to take note of and check carefully when optimizing images for a successful Halloween:
- Add the right format of images based on your needs. Some format options you can choose are JPEG, PNG, GIF, and WEBP.
- Resize the images. Ensure that your images align perfectly with your website’s page layout.
- Reduce image file size through compression, which can help keep the quality of images while improving loading times.
- Improve the Alt texts and captions. These descriptive factors help improve accessibility and contribute to the SEO of your online store.
Boosting Sales With Marketing Campaign
After the preparation steps, it’s time to start launching Halloween marketing campaigns!
Set Up Halloween Dropshipping Campaign
For a successful Halloween sales season, the most important thing is to set up your goals, budget, and timeline.
What goals do you want to achieve this Halloween season? Do you want to increase sales or drive more traffic to your online shop? You need to make sure which are the most important goals you want to focus on and give specific targets for each of them.
Additionally, how much is your budget to spend during the Halloween season? Set a willing budget for marketing plans that help you control the money you spend and evaluate the effectiveness of the sales.
Last but not least, remember to consider the best time to launch your campaign. When will you get started and end the Halloween campaign? Let’s decide the period depending on your target audience, product niche, and competitors.
An important note that we want you to remember during crowded shopping seasons like Halloween is to always have a backup plan. You should prepare for any seasonal or unexpected events that can have an impact on your campaign, such as changes in the weather, holidays, or supply chain problems.
Evaluating Halloween Dropshipping Campaign’s Effectiveness
It’s important to track and evaluate the effects of your Halloween marketing campaign after launch to determine its effectiveness. This evaluation helps you optimize your plan by giving you useful information on the effects of your efforts.
Metrics like click-through rates, conversion rates, general engagement, etc. are just a few examples of the metrics you can measure. You can identify weaknesses as well as strengths by carefully analyzing these metrics, allowing you to make data-driven improvements for an even more successful email campaign and Halloween business.
In Conclusion
Halloween is a great season to boost sales and drive traffic to prepare for the biggest sales season of the year, Christmas. Hope that our suggestions will have many benefits for your Halloween dropshipping shops!
