Product badges implementation yields an annual income ranging from $50 million to $100 million, as reported by Monetate, a cloud-based startup specializing in real-time personalization software.
When contrasting websites utilizing badges with those that do not, this equates to a significant 55% uptick in conversion rates. This article is intended for Shopify merchants seeking to enhance their store’s performance during sales seasons, while also enhancing conversion rates and refining their branding efforts.
Again, why product badges help increase sales?
Promotional badges and deals motivate shoppers to capitalize on the discounts before they run out. Product labels like Clearance, DoorBuster, Bulk Discount, and Bundle & Save highlight your unique offers and special promotions.
Badges draw your users’ attention to on-sale products, highlight new arrivals. In addition, they leverage the scarcity and urgency principles. For seasonal campaigns like Christmas, badges visually promote discounts and themed offers.
Finally, if you are selling clothes, bags or shoes, you should enhance the recognition of specific brands.
Case studies of our beloved customers
Our customers are running their bussiness in different industries. It can be fashion, gift, food, glocery, toy, furniture, etc.
Some of them own more than 3 stores and all are using ShineTrust to deploy badges as well as other features for marketing campaigns.
Redbull Ampol Racing, a huge brand with stable revenue through time, is using our product.
Let’s take a look at these badges on their store.
How to add product badges just like Redbull did
So, this part is going to show you how Redbull Ampol Racing did to add trust badges & boost sales. With ShineTrust, everything becomes super easy!
Firstly, you can see that badges are added to almost every page of their site. Including:
Homepage
Product Page
Collection Page
Okey, let’s see how they did it. In just 2 minutes with ShineTrust!
Get Started
Firstly, go to the dashboard which is integrated with the ShineTrust app. Enable the Product Badge feature by turning the toggle on.
Click on the feature, then hit Add Product Badge. You can configure the Text Badge, and select this simple rectangular label.
Hit Next, then move to the next step.
In the Display Position, select In Product Info Area.
Setting Section
Let’s name the badge with something that reminds you of the event or campaign for better management.
Set up background color, text color, size, and the exact position for your badge.
Follow the below settings:
Don’t forget to define where to show these badges. In the Show On Page field, select page(s) you are going to display them. This case, just select All Page, and it’s surely the fastest way to do it.
Hit Next again, and move to the last step: Choose Product.
As can be seen from Red Bull, all of their products are on sale. So you can actually select All Product.
Finally, hit Save and Publish and head to the storefront to see how they look.
Tadaa, it’s done! And it even takes less than 2 mins.
Conclusion
Hope this quick tutorial helps you in your Shopify journey. If you find anything difficult, feel free to let us know or chat with us through live chat.
