Discount Off can be used if you wish to clear stock so you have space for new products to be added, or when their use-by date is about to expire. We’ll provide you with a few suggestions in this blog post on how to use third-party apps to promote your Shopify online business.
Determine Discount Off Products
Discounts can be used when you want to clear off stock to have a place for adding new products or when their use date will expire soon.
To make it simpler for customers to search for your sale items, create an “On Sale” collection. In the next step, it will be simple to keep the discount on specific products in this collection.
You can use a Manual, Discount Code, Automatic, or Script Editor discount to put this sale into effect in Shopify.
To construct the % Off Shopify discount, use the information from the above step.
For this example, we’ll create a 20% OFF coupon code that can be used on all products from the On Sale collection.
Specify the promo code:
Select Percentage as the type of discount:
For items in the On Sale collection, set the discount percentage to 20 percent:
Using Third-party To Highlight The Discount Off Products
Add Discount Off Product Badges
Product badges, labels, and stickers are all useful ways to attract attention to specific items in a business. To make a product badge stand out, you can apply it by mixing text or graphics with creative design features.
A reason to explain why product badges help increase sales is that they can be used to take advantage of psychological factors like scarcity, urgency, and social proof.
Due to their fear of missing out, shoppers are more likely to purchase an item that is almost sold out. Similarly, customers who are considering a purchase may be encouraged to do so by the social proof of other customers.
Use third-party apps like Product Labels – ShineTrust to add product badges like “Discount” to attract buyers’ attention to news items. Using pre-made, personalized text or uploading your own product badge design is easy.
In Add Product Badge, there are three types of product badges for you to choose from: pre-designed, custom text, and uploading your own design.
Text Badge – Find and choose the pre-designed badge.
We suggest that you choose the pre-designed badge you want, and you can customize the text in the Label Text section on General Settings. For example, you can use keywords like “OFF 50%”.
Image Badge – Among multiple image choices, you can search “%” or “Discount” on the search bar to find your favorite one. On the other hand, you can filter by category “Sale” to find the design you want.
Upload Badge – You can drag files from your folder into this section. In addition, click Browse to submit your badges. The supported file types are jpg, jpeg, png, SVG, and gif.
On the other hand, in case you can’t imagine these steps, check out the video guide.
Automation Badge
Based on a selected standard, the Automation feature automatically assigns badges to products. Every 30 minutes, it locates suitable items to add the badges to.
The Automation feature includes pre-made badges for different occasions or product categories. They are brand-new, discounted, out-of-stock, low-stock, etc.
The Matching Products will be displayed in the right area as soon as you choose a kind.
You can select a condition; in this case, we suggest you choose On Sale. Then, you can change the days you want to set.
Next, we will move to the Choose Badge step. This step will be the same as the steps to add product badges above.
Add Announcement Bar
To notify customers of new arrivals, you can use the announcement bar on the home page or product pages. You can also add promotions to attract more customers to click on them.
You are able to customize the bar’s style, colors, fonts, and layout options to fit your brand identity with flexible customisation.
Some Examples
Many ecommerce brands use product badges and announcement bars; below are some examples:
Pop Mart
If you like figures, PopMart is one of the top brands. Then see what they do with their online store when they want to promote their new arrivals.
On PopMart’s home page, you can see their announcement bars offering a combo with a promotion: free shipping and a discount of 20%.
Next, when we see the Sale Off Collection, we can see that they add a custom design product badge for all the products.
Barnes & Noble
A big bookstore brand like Barnes & Noble does the same. They add their promotion for their eReader Nook Glowlight 4E with a promotion of $30 on their homepage announcement bar.
On the list of the new book categories, you can also see they added product badges “50% OFF” to mark the discount books from others.
Line Friends
Line Friends is a famous brand in the world that sells merchandise products. See what they add to their online store when they announce their discount on products.
They are announcing that their new exclusive items for the US Market are available and have a link to go to the collection. Just a hurry announcement!
And of course, they also add the product badge “SALE” for all the latest launch products.
In Conclusion
Discounting is a good marketing strategy, however, don’t use the same discount for every product. Let’s determine which is the better range for each category! For example, 20% for limited time or events and 30% for almost gone products.
Remember to compare the cost and revenue after the sale when you are planning. It will help you a lot to decide which is the best discount percent or amount for each type of product.
We hope that our guide will add discount product badges and announcement bars, with some examples of famous brands that can help you boost your online business!
