If you’re running your online store on Shopify, setting up quantity discounts is a straightforward process that can greatly benefit your business. In this guide, we’ll introduce the concept of a Shopify Quantity Discount as well as the simple steps for setting up a Shopify Quantity Discount.
What is a Quantity Discount?
A quantity discount is a pricing strategy in which the cost of each product unit decreases as you purchase more products. In other words, the more specific items you buy, the lower the price per unit. This type of discount is often used by retailers to reward bulk purchases and can result in significant cost savings for buyers.
How Does It Work?
Quantity discount offers work on a tiered system. The more you buy, the more you save. These prices are often referred to as “breakpoints.” For example, you want to buy socks, and the store offers a quantity discount. At a certain breakpoint, such as when buying 3 pairs of socks, the price for each pair will decrease. If you decide to buy 5 pairs of socks, the price for each pair can be further reduced.
Why is Quantity Discount important?
Quantity discounts hold significant importance for both shoppers and retailers. Let’s delve into how these discounts play a vital role for each party:
Benefits for the Shopper
- Cost Savings: Cost Savings: The most obvious benefit is helping customers save money. Buying in bulk or more gives buyers a lower price per product, which can accrue into substantial savings over time.
- Incentive to Buy More: Quantity discounts encourage you to buy more items than you initially planned. This can be advantageous when stocking up on everyday essentials or gifts for multiple people.
- Experimentation: With lower prices, you may want to try new products you haven’t considered at regular prices, broadening your horizons.
- Budget-Friendly: If you’re operating under a budget, volume discounts help you maximize your ability to shop and get more for your money.
Convenience: Need multiple products at once? Quantity discounts help you buy everything at once in one transaction.
Benefits For Retailers
- Increase Sales Volume: Retailers attract larger orders, resulting in higher sales, especially effective when moving inventory.
- Customer Loyalty: Offering volume discounts can build customer loyalty, as they may return to your store to buy in bulk at a discounted price.
- Inventory Clearing: Retailers can use volume discounts to clear excess inventory or promote slow-selling products.
- Competitive Edge: In a competitive market, businesses that offer quantity discounts stand out. This can attract more customers and create a positive image for the brand.
- Effective Marketing Tool: Quantity discounts can be used as a marketing strategy to draw attention to specific products or sales campaigns. They encourage customers to take advantage of limited-time offers.
- Strategic Pricing: Retailers may use quantity discounts as part of their pricing strategy. By offering different discounts for different quantities, they are able to influence consumer behavior and optimize their pricing structure.
How To Simple Setup A Shopify Quantity Discount?
Another way to give quantity discounts is through a third-party app. There are several different apps that allow you to offer quantity discounts, and they all work slightly differently. One of the best apps we highly recommend is ShineTrust. It’s easy to use and user-friendly. Below, we’ll show you how to set up Shopify Quantity Discount with ShineTrust.
Step 1: Access your Shopify Admin Panel
Log in to your Shopify account and navigate to your admin panel. This is where you’ll manage all aspects of your online store, including product pricing and discounts.
Step 2: Activate "Quantity Discount" feature
In the ShineTrust dashboard, activate “Quantity Discount“, and go to the Discount settings.
Name the Quantity Discount box and set up a compelling Heading.
Check the box next to the Enable Variations for each item field if your products are adjustable.
Furthermore, customize the Title, Label, Saving Amount, and Total headings.
Step 3: Customize the look of Quantity Discount
To change the appearance of your Quantity Discount, go to the Design & Typography tab’s settings.
The design gives you the freedom to customize the appearance of your Quantity Discount display. Here’s how you can tailor its visual elements:
- Border Radius: This feature allows you to round the corners of the outer border edge, giving your discount box a softer and more visually appealing look.
- Border Width: You have control over the thickness of the borders around the discount box. Adjust this parameter to achieve the desired level of prominence.
- Border Color: Keep in mind that the Border Color becomes evident when you have two distinct deals on the same product. However, the Border Color associated with a particular deal won’t be displayed if that specific deal isn’t chosen.
- Selected Color: Contrary to Border Color, Selected Color represents the color of the chosen offer within the shopping basket. This helps shoppers quickly identify the active discount.
- Label Color: Modify the color of the text displayed above the discount you’ve created. This allows you to align the text’s visual presentation with your store’s branding and overall design.
Typography helps you change the way text is displayed in Quantity Discounts. In this section, you can customize the weight, font size, and text color of Heading, Save, Number, Variant and so on.
Step 4: Select Product to display
Then, head to the next section: Select Product to Display. Products can be filtered by collection. Then, using the check box, select one at a time or all at once. In this case, we chose this shoe.
Let’s have a look at how the Discount box appears on the storefront:
Step 5: Save Changes
Once you’ve added the price tiers, make sure to save the changes. A quantity discount offer for your selected product has been set up and will be visible to customers when they view the product page.
Step 6: Repeat with Other Products
If you want to offer volume discounts on other products, simply repeat the process for each product individually. Customize quantity thresholds and discount levels based on your pricing strategy.
To Sum Up,
In short, you already know how to simple setup a Shopify Quantity Discount. Applying this strategy to your Shopify store is an effective process that can have a positive impact on sales and customer satisfaction. By following these steps, you can encourage customers to buy more, increase the average order value, and create a win-win situation for both your business and the customer.