Shopify is an amazing platform for starting a business with an online store. But remember that not every store will be successful on Shopify. Let’s look at our checklist recommendations in this blog post to help you increase sales on your Shopify store.
Find Out What Your Value Is
A value proposition is the key to your competitive advantage. It will explain why consumers would like to buy from your store instead of your competitors.
How To Uncover The Value Proposition
Value propositions are one of the most important conversion factors; that could be a short statement. It’s the key solution that your online business provides and promises the value that customers can expect you to bring them.
Your website will most likely include your value proposition. The most viewed spot is your home page and, if you’d like, your product pages, but you may also use it in marketing campaigns and brochures.
A value proposition often includes three parts: a headline, a subheadline, and a graphic feature.
Headline – Your value proposition’s headline explains the advantage the customer will experience as a result of purchasing your business. The headline can be creative and attractive, but it must also be short and clear.
Subheadline or Paragraph – It should be clear from the subheadline or paragraph what your business offers, who it serves, and why. You can expand on the details in the headline in this section.
Visual Element – In some cases, a video, infographic, or image may be able to communicate your value proposition more effectively than just words. Use these visual elements to strengthen your message and attract the audience.
How To Write A Value Proposition For Shopify Store
For determining and writing a great value proposition, you can follow these points to find out yours.
- Identify your customer’s main problem
- Identify all the benefits your product offers
- Describe what makes these benefits valuable
- Connect this value to your buyer’s problem
- Differentiate yourself as the preferred provider of this value
- Use a template to help you brainstorm, for example, the Steve Blank Method, Geoff Moore Method, Harvard Business School Method, etc.
Increase Brand Awareness
After determining your online store’s value proposition, you can increase your brand awareness. There are many ways for you to choose to increase the visibility of your brand.
First, join every social media platform, such as Facebook, Instagram, Snapchat, and others. The profile should also contain a link to your website. Use an inbox tool to reply to all customer communications from a single app if managing it gets difficult. The built-in automation features even allow you to automate all of your customers’ repetitive inquiries.
Then, you can request that your family and friends share the word about your brand pages within their networks. Even though not everyone will click the link, many will do so to learn more about your business and may even end up making a purchase. Keep in mind that at this early stage, the main objective is to spread information.
Post images and videos of how-tos for your items together with catchy subtitles to bring in more viewers. Post the customer’s reviews alongside them on your website or account as well. Additionally, you might include an early-bird discount to encourage the visitor to experience your brand.
For best results, be a little more clever and provide a discount as a thank-you for signing up for your email list.
On the other hand, you can optimize your blog content, which is a low-cost way to attract customers that might fit your target customer persona. You can invest in content marketing to focus more on your ideal audiences.
For good blog content, you need to find out what keywords your target audience is searching for. Then, you can try to answer any questions they have on the topic and use SEO to optimize your ranking on Google searches. You can refer to the Shopify SEO checklist for more information.
Offers Promotion
To encourage customers to decide to purchase and clear the abandoned carts, you can offer them some coupon codes, discount offers, or free shipping.
More people may consider buying from you if you offer a discount code or provide free shipping and highlight them by product badge on your online store. We recommend that you use some third-party apps, like Product Labels & Badges Shine – ShineTrust to make your promotion visually appealing.
You can also offer promotions while sending the email marketing flow to remind customers about their abandoned carts, sales seasons, or any updated news about your business.
By doing this, you will interact with more customers and greatly boost your revenue.
Build Up Trust In Your Shopify Online Store
The customer who just found out about your Shopify store has no reason to put their own money in your hands. If you can’t build trust with your customers, they might think you are scamming them.
Therefore, to establish your trustworthiness, think about including in your e-commerce business clear contact information, shopping policies, badges of any affiliations, and recommendations from trustworthy websites. Moreover, you can show up the reviews from old customers or reality images and videos of products on your online store to gain more trust.
Here are some trust signals you need to publicize in your online store:
- Money-back guarantees
- Customers reviews
- Return/ refund policies
- SSL certificates
- Logos of credit card processors
Additionally, you may use PayPal as a form of payment. As a result, a lot of buyers would be ready to take a chance when making a PayPal purchase because PayPal gives a refund if the seller fails to fulfill the order.
Optimize The Shopify Checkout Process
More sales result from less confusion on the checkout page.
Reduce the number of form fields to keep potential consumers from feeling overwhelmed on the checkout page. Avoid confusing the payment process with extra fees, rules, or shipping; keep it simple.
Since many customers prefer not to create a new account just to make a purchase. Allowing quick payment gives your customers the option to shop online without having to register while safeguarding customer information.
The days of typing credit card data onto an online checkout page are long gone. Nowadays, consumers purchase products and services online using a variety of payment options. Increase sales by providing the most common items, such as:
- Cards for debit and credit
- Purchase now and pay later using AfterPay, Klarna, or Shop Pay Installments
- Shop Pay, Apple Pay, or Google Pay are examples of mobile wallets
Provide Great Customer Service
Multiple factors will cause potential customers to get in touch with your sales team. Whether a customer’s product was delivered in poor condition or they require help using the item they purchased, offering great customer service helps keep customers and boost sales.
Be prepared, show regret when something goes wrong, and fix it as soon as you can. It takes advantage of the service recovery paradox, which claims that after resolving a customer’s complaint, you gain their trust more than you would have if there had been no issue.
Additionally, through customer service, you can encourage them to purchase again or provide personalized service through a customer loyalty programme.
According to consumers, offering bonuses truly affects their spending behavior. By offering benefits for future purchases they make, you can keep previous consumers in your zone of influence and motivate them to use digital marketing tactics on your behalf.
In Conclusion
Hope that our suggestions can help you boost more sales on the Shopify online store during the upcoming sales seasons!
