National Cat Day is celebrated on October 29. Cat lovers often look online to buy their cat a treat because pet marketing businesses frequently offer discounts to make National Cat Day extra special.
It’s an ideal opportunity for businesses that offer products themed around cats or cater to cat owners to interact with their target market.
What is National Cat Day?
The main purpose behind National Cat Day is to recognize the number of cats in need of rescue each year and so it is tradition for people to try and raise awareness of the topic.
Additionally, many people decide to celebrate the day by providing their cat or cats in their lives with some love in addition to those kitties that need to be rescued.
Defining Your International Cat Day Campaign Objectives
Before getting into the specifics, it is important to define your advertising objectives. You can make the most of your resources, edit your content, and evaluate the success of your International Cat Day campaign if you have a clear direction.
Identifying your target audience
Identifying your target audience is the first step in creating a successful campaign. To create messages that stay relevant, consider their demographics, psychographics, and behavior. Divide your list of goals accordingly.
For example, differentiate between cat owners and general cat lovers since their requirements and interests may differ: some might want information on pet care and cat food options, while others may only require adorable images of kittens.
Defining clear objectives that can be measured for the campaign
Set specific, measurable targets to evaluate the success of your campaign. They can include expanding your customer base, raising product sales, or increasing website traffic.
By the end of the second quarter, for example, try to boost product sales by 20%, get 100 new email subscribers, or improve awareness of animal shelters.
Planning the campaign's goals with your company's basic values
Make sure the mission and values of your brand are included in your campaign. For example, if your company places a high priority on the well-being of animals, your ad might promote responsible cat ownership while showcasing your products.
Increasing website or online store traffic
Direct visitors to your website or online store using your emails. Include links to your most recent offerings, blog posts, and any other relevant pages that would be of interest to your readers.
On the other hand, you can plan small awards for cat lovers or cat owners to increase the engagement of visitors. For example, running promotions like a photo contest for the “cutest cat pictures” can encourage your subscribers to engage with your business and share your content, thereby increasing engagement and awareness.
Remember the felines who aren’t as fortunate to have a loving home as we observe International Cat Day. Animal shelters all across the world put in countless hours to give homeless cats a haven. Cats are looked after, loved on, and made ready for adoption into new homes in these shelters.
Your support will go a long way in these trying times. A modest donation can go a long way towards ensuring that these amazing creatures have access to food, healthcare, and basic supplies.
Never forget that no kindness, whatever its scale, is ever wasted. Begin to give those who are in need our love and support on this International Cat Day to make it helpful.
Choose The Suitable Items For Selling
There are several helpful and enjoyable items to offer your online store, even though nothing beats a brand-new cat toy or a tasty treat to cap off their ideal day.
Don’t pass up the chance to set out your spot in the market with unique cat-themed goods, which range from a useful cat carrier to a comfortable carpet. Here are some of our suggestions for you.
Items for cats
Cat Bed
Cats sleep for 70% of their lives. With that in mind, a cozy and soft bed is exactly what every cat needs to comfort their dreams full of mice. Create designs for blended cat beds to increase sales on International Cat Day.
Cat Tag
The worst nightmare for pet owners is to lose their beloved cat or dog unexpectedly. You can provide them with a customized tag, which will allay their concerns and offer a solution for cats who prefer to roam and explore. Every pair of whiskers will be kept safe and sound thanks to personalized tags that will stylishly protect personal information.
Items for cat lovers
Cat Pattern Customize Bowl
For cat owners who want to add a little individuality to their bowls, flavor up meals with unique, customized cat pattern designs.
Custom Cat Clothes
Without personalized cat t-shirts, what would International Cat Day be? The timeless item of clothing is a must for every online store and wardrobe because it is cozy, fashionable, and useful. Clothes will be the ideal cat-themed addition to your unique designs.
Socks are becoming the go-to accessories for those who want to express themselves, their personalities, interests, and style. Support International Cat Day and its cause by promoting creative cat-themed socks. From powerful messages to creative designs, create cat socks for every cat enthusiast.
Cat Stickers
With personalized cat stickers, you may celebrate International Cat Day in all its glory, raise awareness, or simply delight everyone who loves cats. Due to their range of uses, durability, and suitability for both indoor and outdoor use, these unique sticky cats and related designs will almost certainly sell themselves.
Cat Mugs
A personalized mug with a lovely design highlighting the great beauty these cat beings possess will be enjoyed by those who own or love cats. Mugs are one of the most common products used worldwide, both for a daily cup of coffee and any other type of beverage.
Launch The Campaign And Promote It On Social Media
National Cat Day is a great opportunity to increase engagement, brand awareness and boost sales for cats’ items or cat lovers’ stuff. This means social media is the most effective channel to promote your campaign on this day.
Post a cat
Posting a lovely cat picture and a welcome on social media is the simplest way to celebrate National Cat Day. You may also write a somewhat more in-depth post where you discuss the meaning of the holiday, provide a few facts, and include other helpful information about your products.
Users will value it greatly! Don’t forget to include hashtags as well!
Organize a giveaway
Share a giveaway with your online store or producer of cat products. These publications have been shown to increase engagement on your account and promote you to new customers.
Encourage Instagram users to follow you and your partner, share the post in Stories, or comment with the names of friends. You can also encourage creativity by asking followers to submit their own International Cat Day greetings. The winner will be chosen based on the number of likes.
Tell about your volunteer work
Tell your subscribers how your business supports local shelters or cats in need. Prepared a photo report. If there’s a cat near your workplace that you love to feed, mention it in your message; your audience will be grateful to you.
Let your audience post for you
Encourage your followers to share funny cat images. Gather the most creative ones and save them to your account or stories! Even better, give the individuals who come up with the best ideas a coupon code or a deal on your products.
Make a selection of recipes that your followers can make for their cats
Instagram is full of a variety of recipes. But how often do you see recipes for cats? A hearty soup, tuna treats, or flavorful fish? Your followers’ cats will love it! But be careful and do not touch the subject of cats’ diets—a specialist should only do it!
Describe how your staff members celebrated International Cat Day
Check to see if any of your staff own cats. Ask them to send you images of how they and their pets celebrated this occasion. A great method to do this is to provide brief descriptions of what the people did and how their cats reacted to the photographs.
Have your staff designers create some funny and cute cards
On the Internet, cards with unique illustrations for all kinds of holidays are highly popular. Have your design team choose a few of your business’s cat-themed postcards to post on Instagram.
The themes might be very different, such as cat moments from the everyday life of your business with a character like an office cat. Show your creativity!
In Conclusion
National Cat Day is a great occasion for your business. Based on your target goals, such as increasing sales or driving more traffic by engaging with the audience, you can choose some ways to perform for your online store.
