Black Friday and Cyber Monday are the two busiest days in the year that businesses and consumers look forward to. Do you have any ideas for promotions during the sales season? Check out our list blog to find some ideas!
What are Black Friday and Cyber Monday?
One of the busiest shopping days of the year is Black Friday. The day following Thanksgiving is also seen as the beginning of the important holiday shopping season. On this occasion, most businesses will run short-term promotions in-store and online.
Customers will only discover better prices on once-a-year or less commonly purchased products on Black Friday than they will on Cyber Monday. This is the reason why premium, well-known businesses like Dior, Hermes, and others prefer Black Friday. Their positioning brands are premium, high-end goods, so their promotional offers need to be time-sensitive.
The four days following Thanksgiving are known as Cyber Monday, which is a day for online shopping. It was developed to encourage users to go shopping online.
Most consumers decided to shop online for Cyber Monday following COVID-19. People spent more on Cyber Monday than on Black Friday, according to a research report from Practical Ecommerce from 2022.
Consumers prefer Cyber Monday for a variety of reasons. Many people don’t want to spend the holiday season without their families or wait in long lines on Black Friday to shop at physical businesses. On Cyber Monday, they can quickly buy products and might find lots of fantastic discount deals. Many of the discounts will include free shipping, which increases the attraction of online shopping.
Some Ideas To Promote Your Promotion
Collaborate with Influencers and Content Creators
In recent years, influencer marketing has become key to how businesses perform their advertising. It has grown into an effective way for businesses to boost their online awareness and in-store sales.
Working with content creators or influencers to produce content that promotes your store and, in this case, your offer is known as influencer marketing.
The holiday shopping seasons and days like Black Friday and Cyber Monday are the ideal times for you to use influencers in your campaign, while you may discover influencers to work with all year round.
People are more willing to make a purchase from you when they recognise them in your advertising.
Millennials believe that influential people and content creators understand them much better than their friends, and we’re not just saying that.
Amazon Fire TV is a great example of how to collaborate with influencers to promote. Just a few weeks before Black Friday, Amazon realised this as they prepared to launch the Amazon Fire TV Cube.
They determined that Black Friday was the ideal time for starting a conversation about the product in question, given its nature and the date.
How did they act? They collaborated with creators of content and influencers to create content that would promote their Black Friday shopping event in Los Angeles.
Local influencers who shared the Amazon Fire TV pop-up with their followers received free items from Amazon as well.
Advertise Your Promotions on Social Media
Running social media campaigns near the holidays is another strategy to achieve record sales. Advertising will make sure that the audience you want sees your content and offers.
Additionally, it will support the work you do to build brand recognition and boost sales. You may come up with a variety of content forms for promoting any Black Friday and Cyber Monday – related activities you may have, depending on the nature of your business and the social media platform.
For example, this small business used Instagram to advertise the newest deals during Cyber Week to its followers.
Make Flash Sales For Black Friday And Cyber Monday
Flash sales are special offers and discounts that are only available for a limited time. As a result, they give customers a sense of urgency or fear of missing out, making them want to take advantage of the deals as soon as they can.
Considering that the Black Friday and Cyber Monday periods are so short, offering flash deals can increase the number of customers who purchase from you.
When it comes to managing flash sales, BrandCrowd is an amazing example. Flash sales were effectively used by custom logo creator BrandCrowd by offering discounts via email marketing.
In addition, they provided current customers with a 66% discount on new logo purchases made within three days. As you can see, this causes fear of missing out, making people feel pressured to take advantage of the offer while it is still available.
In order to persuade customers to make a purchase, words and phrases like “Hurry!” “Limited-time Offer” and “Last Minute” can be used.
To add even more pressure, you may include a countdown timer alerting customers that your deals are about to expire.
Giving A Free Shipping
If you offer free shipping, you’d be quietly encouraging customers to buy from you since 90% of consumers list free shipping as one of the main reasons they shop online.
The idea can be applied all year or on Black Friday and Cyber Monday, when consumers are filled with marketing offers. On such occasions, providing free shipping might make sense.
An advertisement for discounts and free shipping during Black Friday weekend was posted on social media by the cosmetics business Sephora.
On the other hand, free shipping can be used in combination with upselling or cross-selling one of your items.
Offer Discount Coupon And Code
Another traditional strategy for increasing sales during your holiday marketing campaigns is to create discount coupons and codes.
People enjoy it when prices are reduced without reducing quality, because that’s what you’ll be doing.
You’ll also be reducing cart abandonment, which can boost sales, by giving customers discounts when they wish to leave your website.
Running an Email Marketing Campaign
You may also use digital marketing strategies on Black Friday by starting an email marketing campaign. Remember to pay extra attention to your email subject line; it can help determine your open rate.
Classic Football Shirts runs an email campaign in November to let their customers know about the deals and discounts they will be offering on Black Friday.
Set Up Referral Awards
Marketing through referrals can be amazing for your business. There is a very significant chance that you will gain more consumers if you can persuade your loyal customers to recommend you to their contacts in exchange for a reward.
By giving your users rewards like:
- Gift cards
- Discount codes
- Free trials
- Giveaway entries
- Or anything else you’d like to give
In addition, you can add a personalization factor, such as adding your customer’s name, to create a relationship with them.
Feelunique encouraged current customers to notify their friends and family members about their Black Friday event in exchange for a special discount and other combo packages in order to promote it.
Run Social Media Exclusive Discounts
By running social media, you’ll get to promote your business, so you can make more sales and gain more followers who want a piece of your exclusive discounts.
Now there are a lot of social media channels that can help you promote exclusive discounts, for example, Facebook, Twitter, Instagram, and TikTok. And you can choose to use their posts, advertising, or livestream to promote your promotion campaign.
Additionally, when it comes to social media organic searching, hashtags are highly useful. That means that by adding Black Friday-related hashtags to your social media posts, you enable people to find them easily.
Sending A Gift Card
Gift cards are an ideal way for you to bring in potential customers and encourage your current consumers to make more purchases.
Gift cards can be either inside or outside your store. They work great with several different offers and are ideal for Black Friday and Cyber Monday campaigns.
In Conclusion
With the suggestions and ideas above, you can choose the most suitable for getting sales coming in on Black Friday and Cyber Monday. If you need more tips to set up your Black Friday and Cyber Monday, you can check out this blog post for more suggestions. Tips To Prepare For Successful Black Friday And Cyber Monday Sale Season 2023
