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What Is Shopify And How Does It Work?

What Is Shopify And How Does It Work?

Shopify is one of the most popular ecommerce platforms that helps small businesses build and manage an online store

Are you planning to start your own business? Let’s start with Shopify – one of the most popular ecommerce platforms for building your online store, which is recommended by Google Shopping Advertising.


If you are a newbie, follow us, and we’ll walk you through some ways to start selling with Shopify today.



Basically, Shopify provides users with an online solution for building a website without coding. It is optimized for sales and links easily with other e-commerce platforms.


You can easily build a website, list products, manage orders, and run marketing promotion plans with Shopify system support without coding. It is an all-in-one online app that meets the needs of small businesses, especially start-up ones.





Shopify works as a SaaS (Software as a Service) product. It will centralize your product data and customers to help users build and customize an online store and sell in-person across multiple channels, from social media to online marketplaces.


Sell on Ecommerce

As a cloud-based software, with Shopify you can set up a functioning website with web hosting, your domain, an inventory management system, and shipping functionalities.


You only have to choose your favorite template, use a drag-and-drop editor to customize your store, add physical or digital inventory, and launch your website. You don’t need to know coding or the complex decision-making involved in creating an online store.


If you want to add more specific features to your store, like email marketing or support apps for Print-On-Demand businesses, Shopify has over 4,200 apps to install without coding. You could build your store in between 30 minutes and hours, depending on the level of complexity and styling you want.


Sell In Person And Online

Shopify is a complete app that allows you to use it on a web browser, iPad or tablet, and even your own mobile devices. You can easily download it on Apple Store and Google Play Store.


After building your own online store, you can sync your store with the Shopify POS app that comes with every Shopify ecommerce store. By doing this, you can monitor and manage your revenue and stock levels (if applicable) in real-time.


Sell On Social Media

With Shopify, you can sell on other social media platforms at the same time. Some social media platforms that you can sell on are: Facebook, Instagram, TikTok, Twitter, Pinterest, WhatsApp, and Facebook Messenger.


By connecting social media platforms with Shopify, customers can shop easily without leaving the platform they’re on. Additionally, it also helps to increase traffic to your website and boost sales conversions.


Sell On Online Marketplace

Another point for Shopify is that it can easily connect to e-commerce platforms like Amazon, Marketplace, Etsy, eBay, Walmart Marketplace, and Google Shopping. 


You only have to connect to your Shopify store with a seller account on different shopping platforms so that you can sell and manage them at the same time.




By optimizing for ecommerce platforms, Shopify features are primarily relevant to online selling. Some businesses that are suitable for Shopify are:


  • Selling Products. Shopify tools are created to help you run a high-conversion ecommerce business. It’s not a great choice for a business that provides service or a personal brand, like tourism, service agency or blogger and author.
  • Need a convenient built-in payment processor. By having multiple payment gateways, you can easily choose the type of payments your customers want. Shopify charges a transaction fee to users who choose a different payment processor, which means they have to pay two parties, Shopify and their payment provider, for each sale. 
  • Some types of business are prohibited from selling in the US: Investment, credit, money or legal services. Virtual currency services. Adult content. Gambling. Drug paraphernalia. Telemedicine or telehealth. Telemarketing. Extended warranties. Multi Level marketing companies. Products that make unverified health claims. Cannabis, tobacco, e-cigarettes and online pharmacies. Fireworks.



Shopify is suitable for those who want to sell online for domestic or international shipping. Especially, when you want to expand your business to other markets in the world, Shopify is the best platform to use. Because it allows you to set custom shipping settings, languages, tax requirements, and local currencies depending on customers’ location when they visit and shop in your store.


For example, if a customer in Spain wants to buy your product, the site will translate to Spanish, and the currency automatically converts to Spain. On the other hand, if you don’t sell in Spain, your store will not show that product to people searching in Spain.




As an e-commerce platform, Shopify is ideal for selling retail products. You can sell everything you want from small to large sizes, for example, bracelets, soap, books, cloth, cabinets, etc. On the other hand, Print On Demand (POD) is a trending business that you can choose as an option for selling on Shopify by starting with your designs or paints and then starting fulfillment when you get an order.


You don’t need to own a factory or company to start selling on Shopify. Just have a creative idea, start your own business, and sell your idea.

Shopify is a suitable and optimized platform for selling online, both for small businesses and in person. It is easy and simple to use without knowing any complicated technical or coding terms. However, we recommend that you check the policy and guide for Shopify before deciding how suitable it is for your business!



shineapps is a content writer originally from Vietnam. She graduated from Hanoi Law University but found her interest in writing. Having 4 years of experience in the E-commerce field, she embarked upon a career as a Shopify content planner. She loves to help clients expand their online presence and mushroom fictional business ideas.

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