October 11, 2023
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16 Best SMS Marketing Apps
- By ShineApps
- June 8, 2023
According to statistics, the average open rate for SMS marketing is 82%. This implies that if you don’t want to miss out on significant sales from mobile users, you must improve your SMS marketing. A Shopify SMS app can help you with that.
In this article, we’ve curated the 16 best SMS marketing apps for Shopify businesses. Each tool offers various features to help store owners optimize their SMS messages, engage with customers, and boost sales.
So, let’s take a look at the suggested apps below.
An Overview of 16 Best Shopify SMS Marketing Apps
| Logo | App Name | Pricing | Free Trial | Rating |
|---|---|---|---|---|
 | SMSBump: SMS Marketing & Email | From $19/month. Free plan available. | ❌ No | 4.9/5 (4395 reviews) |
 | Automizely Email Marketing,SMS | From $11/month. Free plan available. | ✔️ Yes (7 days) | 4.8/5 (5514 reviews) |
 | Postscript SMS Marketing | From $100/month. Free plan available. | ✔️ Yes (30 days) | 4.9/5 (1895 reviews) |
 | Klaviyo: Email Marketing & SMS | From $20/month. Free plan available. | ❌ No | 3.9/5 (1692 reviews) |
 | Avada Email Marketing & SMS | From $16/month. Free plan available. | ❌ No | 4.9/5 (1095 reviews) |
 | Automizely SMS Marketing | Free | ❌ No | 4.9/5 (312 reviews) |
 | Flowio Email Marketing, Pop Up | $9/month. Free plan available. | ❌ No | 4.9/5 (501 reviews) |
 | Recart: SMS (Mobile) Marketing | $299/month. Free plan available. | ✔️ Yes (21 days) | 4.8/5 (5508 reviews) |
 | Tobi. SMS Marketing Automation | $29/month. Free plan available. | ❌ No | 4.8/5 (689 reviews) |
 | Attentive: SMS + MMS Marketing | Free to install. Additional charges may apply. | ✔️ Yes (30 days) | 4.9/5 (20 reviews) |
 | Firepush ‑ SMS & Web Push | Free | ❌ No | 4.7/5 (793 reviews) |
 | Winback: SMS Marketing | From $1/month | ❌ No | 4.0/5 (87 reviews) |
 | Supercharged SMS Marketing | Free to install. Additional charges may apply. | ❌ No | 4.7/5 (128 reviews) |
 | Emotive: SMS Marketing | Free to install. Additional charges may apply. | ✔️ Yes (30 days) | 4.7/5 (49 reviews) |
 | TxtCart Plus+ SMS Marketing | From $49/month. Free plan available. | ✔️ Yes (14 days) | 4.7/5 (40 reviews) |
 | SMSGo: Abandoned Cart Recovery | $19/month. Free plan available. | ❌ No | 4.4/5 (39 reviews) |
The In-depth Reviews
#1. SMSBump: SMS Marketing & Email
SMSBump by Yotpo is one of the most popular Shopify apps for SMS marketing. It has more than 4,200 positive reviews. You can utilize 30+ prebuilt SMS automation workflows to engage with customers and encourage them to buy.
The best part about this app is the advanced segmentation. It sends personalized and sales-driving SMS messages to different types of customers based on real-time events or their behavior. Also, the app offers a transparent rate for SMS and emails. You will be charged based on the growing number of SMS texts needed. So, it could be an economical choice for small and medium Shopify shops.
Key features:
- Customize personalized SMS text and emails easily, A/B testing available
- Create SMS flows based on custom conditions and live events
- Provide advanced segmentation to better engage with customers with the right messages
- Offer pay-as-you-grow SMS and email pricing
Pricing:
- Free plan available: Message rates start from $0.0165
- Growth plan: $19/month. Message rates start from $0.0149
- Prime plan: $59/month. Message rates start from $0.0142
- Powerhouse plan: $199/month. Message rates start from $0.0130
#2. Automizely Email Marketing,SMS
Automizely is an all-in-one solution for SMS and email marketing. You can send various types of emails and SMS to support your business purposes. Also, there are advanced features such as AI product recommendations, promotion banners, and countdown timers to enhance customer interaction and increase conversions.
Additionally, this app helps you send personalized and automated text messages. You can notify customers of cart abandonment, back-in-stock items, discount events, and so on.
There is good news for store owners in North America and Europe. The app supports sending SMS texts broadly in these regions, allowing you to reach a wider audience and expand your business.
Key features:
- Send personalized and automatic emails and SMS with automation workflows
- Tailor SMS and emails with multiple readymade templates to match your brand voice
- Allow A/B testing with analytic dashboard
- Include built-in CRM (customer relationship management) for better segmentation
Pricing:
- Free plan available
- Essentials: $11/month
- Pro: $119/month
- Premium: $179/month
#3. Postscript SMS Marketing
Postscript develops SMS strategies for any Shopify business, from small to large. The app sends tailored and automated messages based on your historical Shopify data. This can improve your customer service and generate more quality leads for your store.
Moreover, there is a variety of automation series available to assist you in better engaging with consumers and driving sales.
A good thing is that you will receive a toll-free business number for your SMS marketing activities.
Key features:
- Utilize SMS automation workflows to optimize your texts and drive traffic
- Track performance, revenue, and ROI with a built-in dashboard
- Send personalized messages to customers for better engagement
- Manage and send conversation texts to your subscribers
- Make sure your texts arrive quickly during heavy-traffic period
Pricing:
- Free to install.
- Growth: $100/month
- Professional: $500/month
#4. Klaviyo: Email Marketing & SMS
Klaviyo grows your customer relationships by building behavior-triggered automation flows for SMS and email marketing. Basically, you can autosend texts and emails to notify customers of price drops, just-in-time product recommendations, or cart reminders.
The app also creates meaningful segments for your business based on predictive analysis. Particularly, it groups your customers into different categories for better engagement, such as VIP, non-VIP, Back-in-stock waitlists, etc.
Another interesting feature is that the app allows you to benchmark your SMS performance against competitors. This informs you of what steps you should take to improve your SMS and email marketing.
Key features:
- Send automated emails and SMS using proven workflows and templates
- Sync all Shopify data catalogs, coupons, web activities, and so on
- Receive real-time data on your campaigns and performance
- Send unique coupon codes to different customer segments: VIP, cart abandonment, win-backs, and many more
Pricing:
- Free to install. SMS free for up to 150 SMS/MMS credits.
- Email: $20/month
- SMS: $15/month
#5. Avada Email Marketing & SMS
Avada is the best SMS app for Shopify store owners who want an omnichannel solution to grow leads. The tool allows you to engage with customers via SMS, emails, push notifications, and WhatsApp.
You can utilize multiple readymade workflows, including cart abandonment, welcome series, or abandoned checkout. Apart from that, there are 100+ mobile-friendly templates you can choose from and tailor to match your branding.
The app also sends order creation texts, personalized product recommendations, and automated messages to different customer segments.
Key features:
- Offer SMS and email automation workflows for multiple purposes
- Power up your newsletter campaigns with popups, custom emails, or promo banners
- Grow your customer lists with various popup types: discounts, spin-the-wheel, SMS opt-in, and many more
- Utilize numerous email marketing templates
- Include advanced segmentation and product recommendations
Pricing:
- Free plan available
- Pro: $16/month
- Advanced: $47/month
#6. Automizely SMS Marketing
This is a free Shopify SMS app. It focuses on optimizing cart abandonment recovery and increasing sales for your business. You can set up recovery SMS campaigns with no coding required.
Also, there are numerous cart abandonment SMS templates to choose from. The app provides automatic trigger rules to send the right messages to the right customers. All the texts are TCPA and GDPR-compliant to ensure customers’ privacy.
Key Features:
- Send automated SMS text for cart abandonments with advanced trigger rules
- Utilize ready-to-use SMS templates with cart recovery links
- Provide built-in reports to track sent and delivered rates
- Offer checkout autocomplete to speed up customers’ purchases
Pricing:
- Free
#7. Flowio Email Marketing, Pop Up
Flowio allows you to enhance customer communication with various interactive features, including emails, SMS, popups, and live chat. The app includes a free plan. It’s suited for startups and store owners with little marketing skills.
With Flowio, you can send automatic and personalized texts with beautiful templates. In particular, you can offer exclusive deals to customers based on their behavior, orders, or events.
One special feature of this app is the live chat. It helps you connect with customers instantly. You can respond to them on the go, 24/7.
Key features:
- Send tailored emails and SMS with stunning templates to attract customers
- Provide prebuilt automation workflows for email and SMS campaigns
- Grow your customer list with high-converting popups
- Sync your contacts with Google Ads and manage them easily
- Enhance customer service with live chat
Pricing:
- Free plan available
- Advanced: $9/month
#8. Recart: SMS (Mobile) Marketing
This Shopify SMS app allows you to build mobile marketing strategies that drive sales. It sends automated SMS texts to your customers for multiple purposes: new subscriber welcome, abandoned cart recovery, or repurchase targeting.
Additionally, you can utilize various templates for weekly or daily SMS campaigns, such as sales events or holidays.
The best part is that you will have all the benefits and features during the trial period. With a 21-day free trial, you can have unlimited SMS, all popups, and access to all workflows and campaigns.
Key features:
- Grow leads through SMS automation: abandoned carts, win-back, reorders, or welcome
- Customize email capture popups on both desktop and mobile versions
- Set up SMS campaigns weekly or daily based on promotion and events
- Access real-time analytics to track performance and gain insights
Pricing:
- Free. 21-day free trial
- Starter: $299/month
#9. Tobi. SMS Marketing Automation
This SMS app is suitable for Shopify store owners who sell internationally. The app supports SMS automation for various campaigns, including cart abandonment recovery, new customer rewards, win-back, birthday greetings with a discount code, and many more.
It’s the best SMS app for remarketing activities to retain existing customers. With insightful reports, you can learn more about their behavior and segment different customer groups effectively. This helps you send personalized SMS to the right audience. You can also send specific discount codes to selected groups of customers.
Key features:
- Create SMS automation campaigns for cart recovery
- Generate more sales with advanced segmentation and retargeting of old customers
- Send automatic messages for rewards, order status, or cross-selling
- Give unique discount codes for selected customers
- Send promotional texts to all customers
Pricing:
- Free plan available
- Pro flex: $29/month
#10. Attentive: SMS + MMS Marketing
Attentive is an SMS Shopify app that emphasizes two-way SMS marketing. Particularly, the tool allows you to send personalized conversational messages to your customers. You can inform them about limited-time deals, new product releases, and order status, or offer direct customer support.
The playbook for practices is an outstanding feature of this app. The customer service team will help you set up, track performance, and deliver campaign KPIs to make sure your customers stay engaged with your business.
Key features:
- Offer built-in playbook to help you set up and optimize your SMS campaigns
- Grow customer lists with two-tap technology
- Deliver personalized and two-way interactive messages to increase clickthrough rates
- Include advanced segmentation to send the right messages to the right audience
- Make sure your SMS texts are TCPA compliant
Pricing:
- Free to install. 30-day free trial
- Month-to-month and long-term plans are available
#11. Firepush ‑ SMS & Web Push
Firepush is a free SMS marketing app for any Shopify business. It focuses on cart recovery SMS campaigns and web push notifications to drive sales. The app allows you to send automated texts and push notifications to retarget existing customers and encourage them to buy more.
One great feature of Firepush is the multi-option filter. Basically, it segments your target audience based on various conditions, such as the number of orders, cart value, abandoned carts, locations, and many more. This helps you run better SMS campaigns since you will send the messages that people want to see.
Key features:
- Send cart abandonment texts to increase sales
- Create automation workflows for SMS and notifications: promotions, shipping updates, and price drops
- Include advanced segmentation and retargeting to engage with existing customers
- Send personalized SMS and push notifications to generate sales
Pricing:
- Free
#12. Winback: SMS Marketing
This app provides various SMS campaigns and automation to win back your customers. You can send bulk SMS texts to recover abandoned carts, remind people of restocked items, or recommend upselling products.
Another feature to grow your contact lists is the customizable popup. You can style popups with different colors and text with engaging wheels to attract customers.
Key features:
- Increase sales with SMS campaigns: cart abandonment, restock alerts, price drops
- Grow leads with 1-click-install popups
- Include built-in analytic dashboard to track performance and gain customer insights
- Offer advanced segmentation based on order history, lifetime value, country
Pricing:
- $1/month with 50 SMS credits
- $19/month with 1000 SMS credits
- $59/month with 3500 SMS credits
#13. Supercharged SMS Marketing
The biggest advantage of this Shopify app is the easy-to-use management dashboard. You can set up SMS campaigns, create automation, have conversational messages with customers, create SMS templates, and track campaign performance all at once.
Moreover, it can understand customer profiles and segment them into different groups based on location, purchase behavior, and so on.
The app works with any Shopify store. It also integrates with Shopify POS to support brick-and-mortar businesses.
Key features:
- Create SMS and MMS messages with reusable templates and flows
- Autosend behavior-triggered texts to drive sales
- Include advanced segmentation based on customer behavior, locations, and many more
- Provide built-in analytic tools to track ROI, conversions, clickthrough rates
Pricing:
- Free to install
- 3.5 cents per message sent in Canada/USA
- 9.9 cents per message sent Internationally
- 7.9 cents per MMS message sent
#14. Emotive: SMS Marketing
The Emotive app is helping over 1,000 businesses increase their ROI by 27 times with its SMS marketing solution. You can grow SMS lists with powerful popups and checkout flows.
Additionally, you can send two-way messages to customers using 600+ proven SMS templates.
The best part? The app provides in-house services with do-it-for-you support. The Emotive team will give you advice on SMS strategies, design custom SMS campaigns, and offer copywriting services to grow your business and boost revenue.
Key features:
- Generate SMS contacts with high-converting popups and checkout flows
- Send conversational messages to customers using multiple premade templates
- Include segmentation feature for better targeting
- Offer do-it-for-you services to design custom SMS campaigns and copy texts that drive sales
- Include built-in analytics reports
Pricing:
- Free to install. 30-day free trial
- Paid plan available with a 5xROI
#15. TxtCart Plus+ SMS Marketing
TxtCart Plus increases your ROI with two-way SMS campaigns. The outstanding feature of this app is conversational commerce. It allows both attentive human responses and AI-powered messages to enhance your customer service.
Apart from that, you can send automated cart abandonment texts, promotion messages, or discount offers for events or holidays.
This Shopidy SMS app is best suited for medium and large businesses.
Key features:
- Send conversational cart recovery SMS in automation
- Offer various SMS campaign templates for sales, events, and holidays
- Segment customers using synced data with Shopify
- Include built-in compliance tool and analytical reports
Pricing:
- Free plan available
- Grow: $49/month
- Pro: $299/month
- Enterprise: $999/month
#16. SMSGo: Abandoned Cart Recovery
This Shopify SMS app allows you to send automated abandoned cart recovery SMS, discount offers, order status, and conversational messages to engage with your customers and boost sales. It also helps you win back old customers by sending retargeting messages with coupon codes.
A unique feature of this app is the custom short URL. When you include cart recovery links or promotion pages in your texts, this tool will shorten the URLs to make them look more professional and responsive on mobile devices.
Key features:
- Send cart recovery SMS messages in autopilot
- Create multiple SMS marketing flows based on customer segmentation
- Shorten URLs for cart abandonment recovery links with your own domain
- Utilize a custom sender ID to notify an abandoned checkout
Pricing:
- Free plan available. Only charged for SMS usage
- Premium: $19/month
Conclusion
We hope that the article has helped you find the best SMS app for your Shopify business. The majority of the suggested tools include a free plan. So give them a try before you pay.
We recommend that you pick the app based on your business plans, growing scale, budget, and features needed. A suitable SMS app will save you time and money. It also helps you effectively manage SMS marketing activity in the long run.
For more articles about Shopify apps, check out the related content below.
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FAQs
To pick the right SMS marketing app for your Shopify store, you should consider the following criteria:
- The ease to use: Choose an app that is easy to set up and customize without coding.
- Features: Find an app that offers the features you need, such as automated SMS, high-converting templates, segmentation and targeting features, and conversational texts.
- Integration: Ensure it works smoothly with your Shopify theme and other tools you use.
- Pricing: Compare pricing options, preferably if it has a free trial or free plan available.
- User reviews: Check feedback from other merchants to get a sense of the app's reliability and usability.
- Customer support: Choose an app that offers as many customer support options as possible: chat, email, and phone.
There are multiple free apps available for SMS marketing. However, we recommend you try Automizely SMS Marketing and Firepush ‑ SMS & Web Push.
