October 11, 2023
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Best 5 Shopify Retargeting Apps (With In-depth Reviews)
- By Lan Anh
- July 12, 2023
When it comes to running a successful e-commerce business, one of the key strategies is retargeting. By reaching out to potential customers who have already shown interest in your products or services, you can significantly increase conversion rates and drive more sales.
There are several apps that can help you with Shopify retargeting. But in this article, we will look closely at the best 5 apps that can take your marketing efforts to the next level. Let’s go!
A Quick Comparison of The 5 Shopify Retargeting Apps
| Logo | App Name | Pricing | Free Trial | Rating |
|---|---|---|---|---|
 | Retargeting for Google Ads | Free plan available. $9.99/month | ✔️Yes (7 days) | 4.6/5⭐ |
 | Fixel Retargeting & Lookalikes | From $69/month | ✔️Yes (14 days) | 5/5⭐ |
 | Ako Marketing Retargeting Ads | Free plan available. From $19/month | ❌No | 4.6/5⭐ |
 | Dynamic Retargeting Ads | Free plan available. $25/month | ❌No | 4.4/5⭐ |
 | AdRoll Marketing & Advertising | Free plan available. $40/month | ✔️Yes (30 days) | 3/5⭐ |
The In-depth Reviews
#1. Retargeting for Google Ads
The first app we want to recommend is Retargeting for Google Ads. This app helps you install the dynamic retargeting pixel on your Shopify store with just one click, and automatically creates retargeting audiences in Google Ads based on user behavior. You don’t need any technical skills or code changes to use this app.
The main benefit of this app is that it lets you run dynamic ads on Google Display Network. Also, this app is unique because it updates the pixel code regularly to ensure it works smoothly and accurately. It also integrates with Google Merchant Center, so you can pull product images, prices, and other info from there. You don’t have to worry about any ad errors or inconsistencies.
Retargeting for Google Ads is suitable for Shopify sellers who want to retarget their visitors on Google’s network of websites and apps. The app has different pricing plans depending on your needs. You can use the app for free with fewer than 10 monthly orders. If you have more orders, you can use the standard plan for $9.99/month for unlimited orders.
Key features:
- Run dynamic ads on Google Display Network based on user behavior.
- Product Images, prices & other info are pulled from Google Merchant Center.
- Automatically create retargeting audiences in Google Ads for easy targeting.
- 1-click integration with Google Ads & Google Merchant Center.
Pricing:
- Free plan
- Standard: $9.99/month
#2. Fixel Retargeting & Lookalikes
The second app on our list is Fixel Retargeting & Lookalikes. What sets Fixel apart is its utilization of AI to analyze your visitors’ behavior and assign them a score. This score considers 60+ data points, including time spent on your site, scrolling depth, mouse movements, clicks, and more. Using this metric, you can categorize your visitors based on their level of engagement and target them accordingly.
Moreover, Fixel continuously updates the score in real-time, ensuring you always target the most relevant visitors. With this app, you can focus on targeting those visitors who are most likely to convert while filtering out those who are not. Plus, you can create retargeting campaigns on popular platforms like Facebook or Google. For instance, you can show general brand ads to basic visitors or more specific ads to those with a higher interest level. By doing so, you can increase your conversion rate and ROAS.
This app is for sellers who want to use AI to target high-value visitors and create lookalike audiences. It has different pricing plans depending on your monthly traffic. The app is quite expensive than other apps on this list (from $69/month), so it would be more ideal for medium or large-sized businesses.
Key features:
- Use AI to score visitors based on their engagement level
- Segment visitors into basic, medium, and high engagement levels
- Create retargeting campaigns on Facebook or Google based on engagement level
- Create lookalike audiences with high accuracy using high engagement level
Pricing:
- Fixel Lite: $69/month
- Fixel Pro: $119/month
- Fixel Pro Plus: $479/month
#3. Ako Marketing Retargeting Ads
The next app is Ako Marketing Retargeting Ads. With this app, you can effortlessly create Instagram Reels DM Automation campaigns, tailor your loyalty program to perfection, and customize your Facebook product feed. Plus, you have the power to seamlessly integrate a loyalty and social login widget on your store, ensuring maximum conversions.
Using this app, you can create captivating Instagram Reels promotion campaigns that include irresistible coupons for potential customers who have shown interest in your business. The app also lets you sync your Shopify collections and products. This way, Facebook product feed can be personalized & audiences will be segmented. In addition, there’re numerous ad formats including carousel, video, image, collection & sequential retargeting to choose from.
Ako Marketing Retargeting Ads is specifically designed for Shopify sellers seeking to enhance their visibility on Instagram Reels. If you have less than 5k products and are primarily focused on creating a Facebook feed, this app is free. However, if you desire additional functionalities, it would be worth exploring the paid plans.
Key features:
- Create Instagram Reels promotion campaigns with coupons for potential customers
- Customize your Ako Marketing Funnel for better customer retargeting journey
- Customize Facebook product feed with Shopify collections and products sync
- Add loyalty and social login widget on your store to convert more members
- Provide customer analytics report that integrates Instagram user behavior data
Pricing:
- Free plan
- Gold: $19/month
- Platinum: $49/month
- Advanced: $99/month
#4. Dynamic Retargeting Ads
The fourth app we recommend is Dynamic Retargeting Ads. This incredible app allows you to effortlessly run your product retargeting ads on Google, all without the need for integration. With just a few simple clicks, you’ll be able to configure and launch your ad campaign. You can also provide personalized ads to your visitors based on their browsing history.
Dynamic Retargeting Ads requires no integration with Google Ads or Google Merchant Center. Hence, you don’t need technical skills or code changes to make the most of this app. Plus, it offers the flexibility to customize the look and feel of your ad creative, making you truly stand out from the crowd.
For Shopify sellers looking to turn their website visitors into paying customers, Dynamic Retargeting Ads is the perfect solution. If you have less than 1k ad impressions per month, the Free Forever plan is ideal for beginners or small businesses. This gives you the chance to use the app completely free of charge. However, if you have a higher volume of ad impressions, the Pay-as-you-go plan is available for just $25 per month and is designed specifically for small to medium-sized businesses.
Key features:
- Run your product retargeting ads on Google with no integration required.
- Configuring and running your ad campaign takes just a few clicks.
- 1,000 ad impressions each month for free with “Free Forever” plan.
- Build brand awareness by customizing the look and feel of ad creative.
Pricing:
- Free plan
- Pay-as-you-go: $25/month
#5. AdRoll Marketing & Advertising
The final app is AdRoll Marketing & Advertising. AdRoll allows you to create retargeting campaigns that bring back visitors who leave your store without making a purchase.
This incredible app enables you to reach your customers wherever they may be, delivering personalized messages that align with their current customer journey. Additionally, you can create eye-catching displays and native web ads, along with ads on popular social media platforms like Facebook, Instagram, Twitter, and Pinterest. Furthermore, AdRoll helps develop email campaigns that perfectly complement your ads and drive conversions.
It is unique because it offers a unified omnichannel marketing platform seamlessly integrating with Shopify. You don’t need any technical skills or code changes to use this app. It also offers an asset library and performance reporting across all channels. You can also earn free ad credits on your web advertising spend just for using Shopify.
AdRoll Marketing & Advertising is the perfect fit for Shopify sellers who desire to execute omnichannel campaigns. The Ads (Free plan) is ideal and caters to beginners or small businesses. On the other hand, the Marketing & Ads plan priced at $40 per month is a fantastic choice, particularly suited for small to medium-sized businesses.
Key features:
- Display & native web ads, plus ads on your social media platforms
- Retargeting campaigns bring back store visitors who leave without converting
- Prospecting campaigns generate interest from new, high-intent audiences
- Marketing Recipes let you easily set up automated ads & targeted email sends
- Earn free ad credits on your web advertising spend just for using Shopify
Pricing:
- Ads: Free to install (charge by ads price)
- Marketing & ADs: $40/month (estimate based on 1,000 Monthly Unique Visitors)
Conclusion
We hope you enjoyed this article about 5 Shopify retargeting apps with in-depth reviews. As you can see, each app has its own features, benefits, and pricing plans.
If you’re ready to take your retargeting to the next level, we recommend trying one of these apps today. You can install them from the Shopify app store and start your free trial. Don’t miss this opportunity to boost your sales and ROAS with retargeting. So what are you waiting for? Try one of these Shopify retargeting apps today and see the difference for yourself!
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FAQs
Retargeting apps are apps that allow you to retarget website visitors with ads that are relevant to their past browsing behavior. Retargeting apps help you bring back visitors who left your store without buying anything, and persuade them to complete their purchase. Retargeting apps can also help you generate interest from new, high-intent audiences who have not yet visited your store.
To use retargeting apps, you need to have a Shopify store, a Google Ads account, a Facebook Ads account, and a Google Merchant Center account. You also need to install the retargeting pixel on your store, a code snippet that tracks your visitors’ actions and sends them to the retargeting platforms. Some retargeting apps can help you install the pixel with one click, while others may require manual steps.
