10+ Best Free Shopify Email Templates

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Want to level up your emails to boost conversion rates and sales? You’ve come to the right place. In this article, we will present to you the 10+ best free Shopify email template apps for your business.

By customizing Shopify email templates, you can make your emails more attractive to customers and encourage them to take action. They also increase your brand’s visibility and professionalism.
So, without further ado, let’s check out the recommended apps below.

An Overview of 10+ Free Shopify Email Template Apps

LogoApp NamePricingFree TrialRating
OrderlyEmails: Email TemplatesFree to install.❌ No4.9/5 ⭐
Seguno: Email MarketingFree plan available. $10/month✔️ Yes
(10 days)
4.9/5 ⭐
Automizely Email Marketing,SMSFree plan available. From $11/month✔️ Yes
(7 days)
4.8/5 ⭐
Email Marketing Follow UpFree plan available. From $9/month❌ No4.8/5 ⭐
Shopify EmailFree to install.❌ No3.8/5 ⭐
tiny Email MarketingFree to install.❌ No4.9/5 ⭐
SmartrMail Email Marketing SMSFree plan available. From $19/month✔️ Yes
(15 days)
4.9/5 ⭐
Sender Email Marketing & SMSFree plan available.❌ No4.8/5 ⭐
UpOrder (formerly Spently)Free to install.❌ No4.6/5 ⭐
Pify Form Builder‑Contact FormFree plan available. $5.99/month❌ No4.9/5 ⭐
CW Back in Stock Restock AlertFree plan available. From $5.99/month❌ No4.9/5 ⭐

The In-depth Reviews

#1. OrderlyEmails: Email Templates

With OrderlyEmails, you can customize various Shopify email templates. It’s suited for beginners with little design skills. You can make changes to email layouts, logos, fonts, and colors with the Magic Designer tool.
There are multiple email themes to choose from. And the best part is that you can try them for free until you buy one.
Apart from that, there are additional features, such as upsell or cross-sell recommendations, that you can utilize to increase sales.

Key features:

  • Customize various email themes and all Shopify email templates with an easy-to-use editor
  • Easy to edit with no coding required.
  • Insert discounts, upselling, and cross-selling recommendations into your emails


  • Free to install
  • Email themes cost $99/year. Free to try until you pay.

#2. Seguno: Email Marketing

Seguno app saves you time and money with 200+ high-converting email templates. A special feature of this app is the Canva tool (a popular free design platform) embedded in the editor.
With the tool, you can drag and drop images, text, or other elements to make stunning emails that match your style.
Moreover, the app offers flexibility with the mobile editor so that you can edit your emails on the go.

Key features:

  • Design your emails with multiple templates and the Canva tool
  • Offer high-converting premade series to help you with email automation
  • Send emails securely with spam protection
  • Access your products, collections, or pages to link the data in your emails


  • Free to install with up to 250 subscribers
  • $10/month. 10-day free trial

#3. Automizely Email Marketing,SMS

Automizely provides you with pre-built templates to optimize your emails, SMS, and popups. The exciting news is that you can get all the Shopify email templates with the free plan. Aside from that, the application helps you send automated emails based on customer behavior.
To increase sales, you can also include AI-powered product suggestions, countdown timers, or promotion banners in the emails.
If you want to find a free tool with an all-in-one email marketing solution, this app could be a suitable choice.

Key features:

  • Use readymade templates for emails, SMS, or popups to attract customers
  • Send personalized and automatic emails according to customer’s shopping journey
  • Include A/B testing to help you with CRO (conversion rate optimization) activities

Create important customer segments using a built-in CRM (customer relationship management) tool


  • Free to install
  • Essentials: $11/month
  • Pro: $119/month
  • Premium: $179/month

#4. Email Marketing Follow Up

This Shopify app focuses on email automation solutions for multiple campaigns. You can customize emails with various proven templates or use HTML code for advanced designs. There are more than 12 use cases, including welcome messages, cart abandonment emails, repeat buyer thank you emails and many more.
An outstanding feature of the app is its advanced targeting. This helps you send follow-up emails to the right customers at the right time and place.
Also, this app can send personalized emails based on geographic locations. So, it could be a proper choice for store owners who are selling internationally.

Key features:

  • Offer advanced targeting features based on products, tags, countries, and so on
  • Customize your emails with multiple templates or HTML code
  • Send automatic emails with 12+ prebuilt workflows
  • Customer support for all plans


  • Free plan available
  • Pro 1000: $9/month
  • Pro 3000: $19/month
  • Pro 5000: $29/month

#5. Shopify Email

This email app is designed by the Shopify team. It works with any Shopify store, and you can use it directly in the Shopify admin.
You can design emails with numerous sales-oriented templates. For example, you can include products, discounts, checkout links, and so on, in the emails to encourage people to click and make purchases. There are also multiple pre-made templates for sales events and holidays.
A great thing about this app is you can track performance directly in Shopify. Some useful metrics for you could be clickthrough rates, purchase numbers, or items added to carts.

Key features:

  • Send branded emails to different customer segments
  • Utilize various email templates for multiple campaigns
  • Personalize your emails with customers’ names in the subject lines or body text
  • Track your email performance with analytic reports


  • Free for first 10,000 emails
  • $1 for every 1,000 emails sent afterward

#6. tiny Email Marketing

The Tiny Email app helps you create stunning emails with ease. You can tailor emails to match your brand using a host of beautiful and free Shopify email templates. The drag-and-drop editor makes it easier for you to build customized email forms and popups.
The AI copywriter is an interesting feature of this app. It creates interactive content for your emails and persuades customers to take action. Apart from that, you can add countdown timers or image sliders to boost conversion rates.

Key features:

  • Send automatic emails, such as cart abandonments or welcome messages
  • Customize your emails, popups, and forms with multiple attractive templates
  • Include AI-powered segmentation to help you with personalized emails
  • Access real-time reports to track the performance of your email campaigns


  • Free to install for 500 contacts
  • $15/month with additional fees based on usage

#7. SmartrMail Email Marketing SMS

SmartrMail offers 100+ email templates and pre-configured workflows for email and SMS series. It’s suited for Shopify stores that usually run a variety of sales events and campaigns.
This application is an optimized package for email automation. Particularly, you can send welcome messages, abandoned cart emails, customer win-back, thank you cards, birthday emails, upselling or cross-selling recommendations, and so on.
The best thing is that with the free plan, you can benefit from unlimited automation and all email template variables. What’s more, it includes 24/5 chat support and 1 on 1 coaching to help you with setting up and designing emails.

Key features:

  • Offer high-converting automation workflows for multiple business purposes
  • Customize your emails with over 100 stunning email templates
  • Design newsletters and popups, landing pages, or signup forms with a drag-and-drop editor


  • Free plan available
  • Standard plan: $19/month
  • Unlimited plan: $99/month

#8. Sender Email Marketing & SMS

Sender app grows your business leads with various automated emails and SMS. It allows you to send appealing and effective emails using prebuilt professional templates. You can design emails with the drag-and-drop editor.
An outstanding feature of this app is the powerful segmentation. It helps you send tailored messages to customers based on their personal interests.

Key features:

  • Offer stunning free Shopify email templates to optimize conversions
  • Provide multiple workflows for email and SMS automation and trigger campaigns
  • Include robust segmentation and personalization to send the right emails to the right people
  • Grow your subscriber list with signup forms, and exit intent popups


  • Free plan available
  • Standard: $10/month
  • Professional: $35/month

#9. UpOrder (formerly Spently)

UpOrder focuses on optimizing transactional emails and upselling recommendations. These emails include order confirmation, shipping status, welcome messages, and over 25 email types.
You can take advantage of multiple branded email templates for upselling and discount offers. Especially, this app can generate unique discount codes for each customer with their name.
The app is suitable for small and medium Shopify stores.

Key features:

  • Recommend relevant products based on previous purchases or collections
  • Customize notification emails with branded email templates
  • Design your emails without coding
  • Track email performance and ROI with the built-in dashboard


  • Free for first 25 orders every month
  • $10 for 25 to 1,000 orders per month
  • Customized plan for > 1,000 orders/month

#10. Pify Form Builder‑Contact Form

Pify Form Builder is a solution for any type of form to grow your email list. This app is suited for wholesalers since it helps customize powerful wholesale forms with flexible payments.
Apart from that, you can save a lot of time by using prebuilt templates for multiple form types, including signup forms, file upload forms, appointment booking forms, and quote request forms, just to name a few.
You can also utilize custom email templates and messages.

Key features:

  • Utilize various form templates to save time and grow business leads
  • Design emails with custom templates and styles, no coding required
  • Offer wholesale forms with multiple payments
  • Display popups with custom buttons


  • Free plan available
  • Base: $5.99/month
  • ADV: $7.99/month
  • Gold: $11.99/month

#11. ​​CW Back in Stock Restock Alert

This Shopify app optimizes back-in-stock notifications to boost sales for your business. It sends automatic emails and SMS to notify customers about restocked items. You can customize emails with various templates to make them attractive to customers.
A special feature of this app is the multi-language display. You can show popups, notifications, and buttons in various languages and encourage them to click. Suitable if you’re selling in different regions.

Key features:

  • Send automatic emails, and SMS notifications for back-in-stock products
  • Customize email templates flexibly
  • Show buttons, popups, and messages in multiple languages


  • Free plan available
  • Pro (20% off): $5.99/month
  • Unlimited (20% off): $9.90/month

Final thoughts

We hope you’ve found the right email template app for your Shopify store through this article. Email templates save time for your business, allowing you to focus on other operations and marketing activities. Most of the suggested apps above include a free plan or are free to install. However, additional charges may be applied depending on your usage and business scale. Therefore, consider carefully before making final decisions.


There are several email marketing apps on the Shopify App Store that can provide you with various email templates for free.

Yes, you can. For many Shopify apps, you can directly tailor email templates to match your style with easy-to-use editors.