October 11, 2023
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6 Best Shopify Facebook Pixel Apps (With In-depth Reviews)
- By Phuong Quynh
- July 29, 2023
Integrating a reliable Facebook Pixel is crucial for maximizing your Shopify store’s performance and tracking Facebook ad effectiveness. We’ve reviewed the six best Shopify Facebook Pixel apps to simplify your choice.
Our in-depth analysis will help you choose the ideal app for your business, enhancing your Facebook advertising strategy and boosting conversions. Discover the power of these top-notch apps to take your e-commerce endeavors to new heights!
An Overview of the Best Shopify Facebook Pixel Apps
| Logo | App Name | Pricing | Free Trial | Rating |
|---|---|---|---|---|
 | Omega ‑ Multi Facebook Pixels | $12.99/month | ❌No | 5/5⭐ |
 | Trackify X Facebook Pixel | From $29.99/month | ✔️Yes (14 days) | 4.9/5⭐ |
 | Orichi ‑ Multi Facebook Pixels | From $11.99/month | ✔️Yes (3 days) | 4.8/5⭐ |
 | Pixel Conversions API Facebook | $5/month | ✔️Yes (7 days) | 4.7/5⭐ |
 | Pixelio FB Pixel tracking | $8.99/month | ✔️Yes (7 days) | 5/5⭐ |
 | FBTrack ‑ Facebook Pixels App | $7.99/month | ✔️Yes (7 days) | 4.7/5⭐ |
The In-depth Reviews
#1. Omega ‑ Multi Facebook Pixels
Omega is a cutting-edge Shopify Facebook Pixel app launched on January 3, 2020, and has already received widespread acclaim with an impressive 5.0-star rating from 720 reviews. This powerful tool is designed to address the challenges posed by Facebook Signal Loss, particularly with the advent of iOS14+. Omega offers a comprehensive solution for expert tracking, previously available only to larger brands.
One of the standout features of Omega is its real-time UTM attribution report, which comprehensively tracks every ad, enabling you to optimize your ROAS effectively. The app also offers an intuitive dashboard to manage multiple master or niche collections of Facebook Pixels effortlessly.
The chat support offered for the Omega – Multi Facebook Pixels app is truly outstanding. The team behind the app provides exceptional assistance, addressing any questions or concerns with great expertise and patience. Their support has been invaluable in guiding users through installation, ensuring a smooth and hassle-free setup. Whether you are a seasoned marketer or a beginner, their knowledgeable and responsive chat support makes it easy to get up and running with the app.
Omega is an ideal solution for Small and Medium-sized Enterprises (SMEs) and large corporations. It’s affordable at $12.99 per month, making it accessible to SMEs with budget constraints, while its advanced features, such as Two Owls Facebook Pixel + Advanced Conversion API, cater to the needs of bigger corporations.
Key features:
- Set up Facebook Pixel in 2 mins with all events auto-tracked. No login. No code
- Speed up the learning phase with smart data from Facebook Pixel and CAPI (IOS14)
- Optimize ROAS with a real-time UTM attribution report that tracks every ad
- Manage master or niche collection Facebook pixels with an intuitive dashboard
- Save hours of manual product updates with automated Catalogs or live Feed Links
Pricing:
- Two owls: $12.99/month
#2. Trackify X Facebook Pixel
Trackify X Facebook Pixel is a comprehensive pixel analytics app designed for online stores, which was launched on October 31, 2015, and has received widespread acclaim with 651 reviews and an impressive 4.9-star rating. Its primary focus is facilitating the quick integration of multiple Facebook, TikTok, and Snap pixel events.
One remarkable feature of Trackify X is its ability to leverage the Server-side API purchase events. This advanced functionality allows businesses to track purchases on external platforms or systems and accurately attribute them to their Facebook ad campaigns. By capturing and syncing data from various sources, Trackify X ensures businesses have a comprehensive view of their customers’ purchase activities. It enables them to optimize their ad targeting and maximize their return on investment.
The support team of Trackify is incredible due to the reviews of current customers. Such reliable support gives users the confidence to harness the app’s capabilities fully, enabling them to track ad performance, understand audience insights, and tailor their advertising strategies.
Trackify X goes the extra mile compared to normal Shopify Facebook apps by offering an intuitive interface and user-friendly setup process. This makes it accessible to businesses of all sizes, from startups to established enterprises. Moreover, the range of pricing plans is vast, which is convenient for businesses to choose the most suitable one.
Key features:
- Tracks Server-Side API Purchase & Non-Purchase events for niche & collections
- Create refined custom audiences based on niche, collection, date, & time data
- Added Events: View Category, Customize Product, View Cart Lead, Shipping Info
- Create reliable reports for each pixel, tag, collection, product, & UTM tag
- Build and create highly targeted custom & look-a-like audiences
Pricing:
- Basic Shopify: $29.99/month
- Shopify: $59.99/month
- Advanced: $99.99/month
- Plus: $199.99/month
#3. Orichi ‑ Multi Facebook Pixels
Orichi – Multi Facebook Pixels is a powerful app launched on June 29, 2021, and has received positive recognition with 99 reviews and an impressive 4.8-star rating. Its main focus is providing accurate event tracking with multiple Facebook Pixel, Conversion API, Tiktok Pixel, and UTM integration.
One outstanding feature of this Shopify Facebook Pixel app is its integration of the Conversion API (CAPI). The CAPI creates a crucial connection between an advertiser’s marketing data and the Meta systems that optimize ad targeting and measure results. With direct integrations, Orichi establishes a strong link between an advertiser’s Server Side Tracking and multiple pixels, enabling accurate and reliable event tracking.
The exceptional chat support provided by the incredible team at Orichi truly sets the app apart. This level of dedication and personalized assistance is commendable, especially compared to other apps and services that could not resolve the same problems. The team’s expertise and willingness to go the extra mile made the installation, ensuring users could quickly set up and utilize the app’s powerful features for creating and managing Facebook Pixel events.
Orichi offers two distinct pricing options, each perfectly suited to the requirements of different business scales. The Basic & Shopify plan caters to SMEs, providing them with an affordable and feature-rich solution, while the Advanced & Plus plan addresses the more comprehensive tracking needs of large businesses.
Key features:
- Bypass IOS 14+ update & ad blocks with Facebook Pixel, Conversion API (CAPI)
- Multi Pixels: flexibility for adding Facebook Pixel with accurate events
- Add tracking pixels (Facebook, Tiktok), Tiktok Pixel
- Orichi will allow you to segment your Facebook track data by niche tag, product
- Maximize ROAS with UTM tracking (UTM link) across all ad channels
Pricing:
- Basic & Shopify: $11.99/month
- Advanced & Plus: $24.99/month
#4. Pixel Conversions API Facebook
Pixel Conversions API Facebook is a powerful app launched on September 26, 2016, and has received positive feedback with 68 reviews and an impressive 4.7-star rating. The app comprehensively tracks essential Facebook pixel events for both Browser and Server-API, ensuring accurate and reliable event tracking.
One outstanding feature of the app is its integration with the Facebook Conversions API, which takes event tracking to the highest level of accuracy. This advanced integration is invaluable in addressing tracking issues associated with iOS 14+ devices, making it a crucial tool for advertisers seeking precise data insights. Moreover, Pixel Conversions API Facebook enhances ad campaign performance by providing great Event Match Quality Scores, leading to better results in Facebook ad campaigns.
The chat support provided by the amazing team at this Shopify Facebook Pixel app truly leaves a lasting impression on users. Whether resolving duplicated events from manual setups or addressing any other issues, the support team is highly responsive and attentive, ensuring users have a seamless experience with the app. Their dedication to providing crystal-clear descriptions and prompt responses to every email contributes to outstanding support. This exceptional support service helps users set up and configure the app effortlessly and ensures they gain a deeper understanding of the app’s functionalities for accurate event tracking.
Pixel Conversions API Facebook offers an affordable and feature-packed pricing plan with a maximum monthly tracking cost of just $5. This pricing makes it an excellent choice for starters looking to enhance their Facebook ad performance without worrying about how to balance their budget.
Key features:
- Facebook Conversions API will take your event tracking to the Highest Accuracy
- Option for the Purchase Event to Include Taxes & Shipping or Not
- You can track 4 Main Pixels and 12 Collection Pixels. Ensures Maxim Page Speed
- Our Pixel Conversions API integration Eliminates IOS 14+ Tracking Issues
Pricing:
- Maximum tracking: $5/month
#5. Pixelio FB Pixel tracking
Pixelio FB Pixel tracking was released on December 2, 2021, and has garnered impressive acclaim with 40 reviews and a perfect 5.0-star rating. The app offers a comprehensive solution to never miss any data with its multiple Facebook pixel tracking capabilities, including the Conversion API for iOS 14. Pixelio empowers users to track and synchronize multiple Facebook pixels without coding or technical expertise.
One outstanding feature of Pixelio is its ability to integrate with all Shopify themes, ensuring that no single sale is missed, even beyond the Shopify platform. Additionally, the app allows users to add unlimited Meta and Facebook Pixels IDs as backups, providing an extra layer of data tracking security. This flexibility enables users to track traffic and manage multiple pixel tracking data effortlessly in just one click, streamlining their advertising efforts and boosting performance.
The remarkable customer service and quick issue resolution contribute to a seamless user experience, making Pixelio the best app for FB Pixel Management. For anyone looking to effortlessly connect their Shopify pixel to Facebook and streamline their pixel management, Pixelio’s user-friendly interface and exceptional chat support make it a highly recommended choice.
The unlimited plan priced at $8.99 per month is a perfect fit for Small and Medium-sized Enterprises (SMEs) seeking an effective solution for their Facebook pixel tracking needs. With its affordable cost, this pricing plan offers SMEs unlimited features and capabilities, empowering them to optimize their Facebook ad campaigns.
Key features:
- Add unlimited Meta and Facebook Pixels IDs as backups to track traffic
- Add & manage multiple pixel tracking data on your store in just one click
- No coding required; track all conversion events based on each product
- Track Apple devices properly through the Conversion API of IOS14
- Add multiple FB Pixels as a backup for your business manager
Pricing:
- Unlimited plan: $8.99/month
#6. FBTrack ‑ Facebook Pixels App
FBTrack – Facebook Pixels App is a comprehensive and versatile tool designed to enhance the management and tracking of Facebook pixels for e-commerce businesses. Launched on September 26, 2018, the app has garnered significant acclaim, with 193 reviews and an impressive 4.7 rating.
One outstanding feature of FBTrack – Facebook Pixels App is its ability to provide fast reporting and ensure no missing sales. The app’s efficient tracking and event management system enable businesses to receive real-time updates and insights on their ad performance. With FBTrack, users can access timely data on conversions, click-through rates, and other key metrics, allowing them to make data-driven decisions promptly. The fast reporting feature empowers businesses to react swiftly to changing market trends and optimize their ad campaigns for maximum effectiveness.
FBtrack is different from other Facebook pixel tools. With its high accuracy and user-friendly interface, it stands out as the most effective and convenient option. Moreover, the chat support has been exceptional, promptly addressing installation queries and providing seamless assistance throughout the setup process.
Whether you are a new business just starting out or an SME seeking to scale your advertising efforts, FBTrack ensures you have all the tools you need for seamless and accurate event tracking. This budget-friendly option empowers you to make data-driven decisions and improve your Facebook ad campaigns.
Key features:
- Use Facebook Conversions API for more accurate reporting
- Install multiple Facebook Pixels as backup and Collection Pixels in few clicks
- Unlimited Server side tracking with Facebook Events API for all your pixels
- Fast reporting. Never miss a sale. No more iOS 14.5+ issues
- Easy, intuitive Facebook pixels management. In-app Guides. Setup in few clicks
Pricing:
- Unlimited: $7.99/month
The In-depth Reviews
In conclusion, these six Shopify Facebook Pixel apps stand out as the top choices for e-commerce businesses seeking to optimize their ad campaigns and track their performance effectively. You can supercharge your Facebook advertising efforts, target your audience more effectively, and achieve greater success in the competitive world of e-commerce!
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FAQs
Adding Facebook Pixel Code via Shopify Integration
Then, go to your Shopify admin panel, click “Sales Channels” first, and select “Preferences” under the “Online Store” part. Scroll down to the “Facebook Pixel” section. Then, click on the “Set up Facebook” button to integrate it with your store.
What is the Facebook Pixel? The Facebook pixel is a piece of tracking code that you need to copy into your Shopify store's header section. This code then sends Facebook information about the actions of your website visitors.
