October 11, 2023
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3 Best Shopify Google Adwords Apps (With In-depth Reviews)
- By Phuong Quynh
- August 3, 2023
Driving targeted traffic to Shopify stores seems to be the essential path to success. Google AdWords remains a powerful tool to achieve that. Among the many options available, the 3 Best Shopify Google AdWords Apps stand out for their exceptional performance and features.
These apps offer integration with Shopify, making it effortless for merchants to create and manage the most appropriate campaigns. Whether you’re a novice or a seasoned advertiser, these top-rated Google AdWords apps are essential to accelerate growth and stay ahead in the competitive e-commerce landscape!
An Overview of the Best Shopify Google Adwords Apps
| Logo | App Name | Pricing | Free Trial | Rating |
|---|---|---|---|---|
 | Nabu Tracking for Google Ads | Free plan available. From $9.99/month. | ✔️Yes (7 days) | 4.9/5⭐ |
 | Facebook Ads, Google Ads & AI | From $129/month | ✔️Yes (14 days) | 4.8/5⭐ |
 | Clever: Google Ads & Shopping | Free plan available. From $7.99/month. | ✔️Yes (14 days) | 4.5/5⭐ |
The In-depth Reviews
#1. Nabu Tracking for Google Ads
Nabu Tracking for Google Ads is a highly acclaimed app launched on July 18, 2017, with an impressive 4.9-star rating based on 461 reviews. This app offers a solution for accurately tracking conversions, avoiding errors commonly associated with manually installing Google Ads Conversion Pixel.
One of the app’s standout features is its ability to fix tracking errors such as duplicate conversions and missing conversion values. This level of accuracy is essential for businesses seeking to measure their advertising campaign’s success and make data-driven decisions. Nabu Tracking goes beyond basic conversion tracking, offering enhanced support for conversions, including first-party data in a privacy-safe manner. This enables businesses to gain deeper insights into their customers’ behavior and improve their marketing strategies accordingly.
Nabu is among the most highly-rated Shopify Google Adwords apps due to its excellent chat support and easy installation. It is reviewed to simplify the life of business on the Google platform. No matter the problem, the crew always finds the solution fast, with the most accurate explanation and further improvement. The team is full of knowledge and skills to help out every customer.
The flexibility in pricing plans and the range of features offered by this Shopify Google Adwords app make it suitable for businesses of all sizes. Whether you’re a small startup or a large corporation, this app empowers businesses to accurately track conversions, make data-driven decisions, and enhance their marketing strategies for greater success in the competitive digital landscape.
Key features:
- Fix tracking errors like duplicate conversions & missing conversion values
- Enhanced conversions support – send first-party data in a privacy-safe way
- Post Purchase Upsell Conversion Tracking, Track Shipping & Taxes accurately
- 1-click integration with Google Ads. Support for Agency/MCC accounts
- No technical background required – No code change or theme file edits
Pricing:
- Free
- Standard: $9.99/month
- Advanced: $19.99/month
#2. Facebook Ads, Google Ads & AI
AdScale were launched on July 20, 2018. It has earned a stellar reputation with a rate of 4.8 and 363 reviews. This powerful tool combines Facebook Ads, Google Ads, and AI capabilities to offer a comprehensive solution for businesses looking to create and optimize ads effortlessly.
This significant Shopify Google Adwords app’s outstanding feature is its advanced Artificial Intelligence (AI) capabilities that drive every aspect of the advertising process. With AI-Ads Builder, businesses can create visually stunning and engaging ads 10 times faster and with superior quality. The AI-Optimization feature maximizes ad performance across Facebook and Google Ads, ensuring optimal results and reduced acquisition costs.
Merchants love this app for its easy-to-use interface, powerful reporting, and automation capabilities. It combines various marketing channels like social media, search, SMS, and email marketing. Customer service is highly praised for being knowledgeable and supportive, and merchants find the pricing a good value. The installation process is comprehensive, providing helpful guidance to get started.
AdScale’s pricing plans may be higher than some other apps. Therefore, they cater to medium enterprises and big corporations seeking comprehensive advertising solutions. These plans are well-suited for businesses that want to streamline their advertising efforts and maximize performance on Facebook and Google through a single app.
Key features:
- AI-Ads Builder: Create awesome Ads 10x times faster & better
- AI-Optimization: Maximize Ads performance across Facebook Ads & Google Ads
- AI-Copy: Generate engaging Ad-copy with native chatGPT
- AI-Video Ads: Produce highly-converting video Ads in seconds
- BI-Analytics: Get more profound insights into your business
Pricing:
- Starter: $129/month
- Basic: $229/month
- Growth: $299/month
#3. Clever: Google Ads & Shopping
Clever Ads, launched on October 14, 2015, has received a rating of 4.5 based on 2,721 reviews. This Shopify Google Adwords app helps businesses access traditional Google Ads campaigns for both Search and Display, allowing them to reach their target audience across various platforms effectively.
Clever Ads’ outstanding feature is its ability to offer a complete and all-in-one solution for businesses to promote their products on both Google and Microsoft platforms effectively. The app provides various advertising options, including traditional Google Ads campaigns (Search & Display), Google Shopping, and Performance Max campaigns. Moreover, with the app’s capability to create Microsoft Ads and Microsoft Shopping campaigns, Clever Ads enables businesses to reach a broader audience and maximize their advertising potential across multiple platforms.
Merchants love this app’s user-friendly interface, simple setup, and extensive customization options. The reporting dashboard and automated bidding system, powered by machine learning, optimize ad performance effectively. Although customer support is generally responsive and helpful, some merchants have experienced occasional delays in response times.
Indeed, this app is highly suitable for businesses of all sizes, especially starters and SMEs. Its offering of a free pricing plan and a maximum of $29.99 per month ensures accessibility and affordability for businesses just starting their advertising journey. The free plan allows newcomers to explore its features. It also makes it an excellent choice for small and medium-sized enterprises looking to optimize their ad performance.
Key features:
- Get traditional search & display Google Ads campaigns
- We create & optimize your Google Shopping Feed and upload it to Merchant Center
- We create Google Shopping & Performance Max campaigns for you
- Get your Google Ads conversion pixel installed with our app
- We create Microsoft Ads campaigns and Microsoft Shopping campaigns
Pricing:
- Free Plan Available
- Silver: $7.99/month
- Gold: $15.99/month
- Platinum: $29.99/month
The In-depth Reviews
So, buckle up and get ready for an adrenaline-pumping journey as you explore the 3 Best Shopify Google AdWords Apps. It’s time to take your business to the next level, conquer the digital landscape, and revel in the sweet taste of success like never before! Are you ready for the adventure of a lifetime? Let’s dive in and make your dreams a reality!
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FAQs
You can integrate your Shopify account with Google Ads or Google Analytics for free. To set up the integration, you'll need a valid Google sign-in, a Google-provided Javascript code box, and an active Shopify account.
Connect Your Shopify Store and Google Ads Summary
Step 1: Login to Shopify and Google.
Step 2: Create a Google Ads account.
Step 3: Create a Google Merchant account.
Step 4: Install the HTML tag and disable your store password.
Step 5: Install Google Feed on Shopify.
Step 6: Wait for products to Sync.
